Minix Draws Over 200 Visitors on First Weekend at Shinsegae Daejeon Store

“Summer Black Friday” Promotion Underway
Up to 41% Off Major Products
Special 2+1 Wedding Appliance Deal and More

At Home announced on the 25th that over 200 visitors came to the newly opened Minix store at Shinsegae Art & Science in Daejeon during its first weekend.

On the 20th, customers visiting the Minix store at Shinsegae Art & Science in Daejeon were receiving consultations while looking around major products such as food waste processors and mini kimchi refrigerators. At Home

Sales also exceeded expectations. The Daejeon store’s opening weekend sales were about 2% higher than those of the pop-up store at the Busan Centum City location, which officially opened in March this year. After converting to a full-fledged store, the Centum City branch saw its sales increase by 150% compared to its pop-up period.

On-site, customers showed keen interest in experiencing the food waste processors "The Plender PRO" and "The Plender MAX" firsthand. There was strong demand to compare not only product performance and ease of use but also the differences in capacity.

The mini kimchi refrigerator "The Shift" also attracted attention as a secondary refrigerator for storing beverages and alcoholic drinks. Visitors commented, "It was great to compare the food waste processors by capacity," and "The size is smaller than expected and the design is sleek."

To celebrate the new store opening, Minix is running a "Summer Black Friday" promotion. Major products such as food waste processors and mini kimchi refrigerators are being offered at discounts of up to 41%, along with additional benefits like the "2+1 Wedding Appliance Deal" for newlyweds and a "No-Loss Lucky Draw" event.

Minix has expanded its offline presence from the Seoul metropolitan area and Yeongnam region to now include the Chungcheong region. The company plans to further broaden its distribution network, focusing on experiential stores.

A Minix representative stated, "Following our success at Shinsegae Gangnam and Busan Centum City, we have also achieved results beyond expectations at Shinsegae Art & Science in Daejeon, confirming our growth potential in the Chungcheong market." The representative added, "We will continue to expand offline spaces where customers can directly experience our products, providing a differentiated brand experience."

This content was produced with the assistance of AI translation services.