Clues Point to Road Permit and Venue Rental in New York
NYT: "Large-Scale Event Being Prepared at MSG on July 3"
Forbes Estimates Swift's Net Worth at Around 2 Billion Dollars
All Eyes on Mega Celebrity Couple’s Wedding Rumors

Global pop superstar Taylor Swift (36) and Travis Kelce (36), the star tight end for the Kansas City Chiefs of the NFL, are rumored to be holding their wedding ceremony at Madison Square Garden (MSG) in New York City on July 3.

Taylor Swift and Travis Kelce. Photo by UPI News Agency

Taylor Swift and Travis Kelce. Photo by UPI News Agency

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On June 25, Yonhap News, citing The New York Times (NYT), reported that a road use permit application submitted to New York City and statements from multiple officials have significantly increased speculation that Swift and Kelce will get married in New York on July 3. According to the report, event planning company Winick Productions applied for a road permit covering the area around MSG from July 2 until noon on July 4. The application stated that an event on July 3 would be attended by 500 to 999 people. A New York City official also confirmed that such a permit application had been received under these conditions.


The application reportedly includes requests to install tents or canopies outside the venue and to secure space for loading and unloading event equipment. Additionally, it has been reported that some players from Kelce’s team, the Kansas City Chiefs, booked rooms at the Marriott Marquis Hotel near Times Square around July 3. However, Reuters stated that representatives for Swift, MSG, and Winick Productions did not immediately respond to requests for confirmation, and that the news outlet was unable to independently verify whether a wedding ceremony would actually take place.


International media outlets have analyzed that MSG could be an attractive wedding venue for Swift. The factors cited include its status as a large, windowless indoor arena, the ease of controlling entry and exit routes, and the presence of underground parking and VIP access points, which make it easier to shield the event from paparazzi and outside filming. TMZ also noted that MSG’s structure is ideal for preventing photo leaks, and that celebrities can enter and exit relatively discreetly.

Forbes Estimates Swift's Net Worth at Approximately 2 Billion Dollars, Wedding Costs Also Draw Attention

The cost of the wedding is also attracting attention. According to TMZ, Swift and Kelce are reportedly renting MSG for at least three days. Media reports estimate that the rental fee for MSG is about 1 million dollars (approximately 1.5 billion won) per day. When combining setup, event day, and teardown, the venue rental alone is calculated to be at least 3 million dollars (about 4.6 billion won).

The reason this wedding rumor is gaining more attention is Swift's immense wealth and record-breaking career. Forbes estimated Swift's net worth to be about $2 billion in 2026. Photo by AP Yonhap News

The reason this wedding rumor is gaining more attention is Swift's immense wealth and record-breaking career. Forbes estimated Swift's net worth to be about $2 billion in 2026. Photo by AP Yonhap News

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When adding expenses for stage setup, lighting, floral arrangements, security, catering, celebrity protocol, and road closures, it is estimated that the total cost could rise to between 10 million and 20 million dollars (about 15.5 billion won to about 30.9 billion won). The New York Post, citing estimates from luxury wedding planners in Manhattan, reported that the total cost could even exceed 20 million dollars.


The reason this wedding rumor is drawing even more attention is due to Swift’s immense wealth and record-breaking career. Forbes estimated Swift's net worth to be approximately 2 billion dollars in 2026. According to Forbes, Swift’s assets include earnings from tours and music royalties, a music catalog valued at around 600 million dollars, and real estate worth over 100 million dollars. Through the phenomenal success of her “Eras Tour,” her re-recording projects, and the box office performance of her concert films, Swift is regarded as more than just a pop star—she is seen as an industry unto herself.

A 'Power Couple' Shaking Both Sports and Pop Music

Kelce is also a star athlete representing the NFL. Forbes estimated Kelce’s net worth to be about 70 million dollars as of 2025, and according to Spotrac, Kelce signed a one-year contract with the Kansas City Chiefs worth 12 million dollars for the 2026 season. The two publicly began dating after Swift was spotted watching an NFL game with Kelce’s family in September 2023. Since then, they have emerged as a “power couple” shaking both the sports and pop music worlds, and in August of last year, they announced their engagement, attracting worldwide attention from fans. Reuters also reported that the couple announced their engagement in August last year.



However, as of now, neither Swift nor Kelce has made an official announcement regarding their wedding. International media have also emphasized that while there is clear evidence that a major event is being prepared at MSG on July 3, it has not been definitively confirmed whether it is actually a wedding or a related event. Therefore, it is accurate to view these reports not as confirmation, but as a “wedding rumor based on strong circumstantial evidence.”


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