[Today's New Product] 2 Tons of Haenam Chodang Corn Used... CU 'Corn Bread'
Three New "Bakehouse 405" Products Launched
Expanding Offerings with Local Specialty Ingredients
Corn-Based Desserts Released in Succession
On June 25, CU, the convenience store operated by BGF Retail, announced the launch of three new products under its differentiated bakery brand, "Bakehouse 405": Chodang Corn Streusel Bread, Chodang Corn Mochi Pastry, and Chodang Corn Castella, all released this month.
Approximately 2 tons of Chodang corn from Haenam were used in the production of these new items.
The Chodang Corn Streusel Bread features a creamy corn filling for enhanced softness, while the Mochi Pastry is designed to offer both a crispy pastry exterior and a chewy texture. The Castella combines corn and red bean chunks for a rich, nutty flavor.
CU has consistently introduced products made with local specialties such as Gangwon potatoes, Jindo seaweed, Gochang sweet potatoes, Changnyeong onions and garlic, and Jeju tangerines, thereby helping to expand sales channels for local farms.
Additionally, targeting summer demand, CU also released five corn-based desserts, including Yonsei Milk Corn Fresh Cream Bread, Cream Mammoth, and Cream Sando.
Joonhyung Cho, Head of Snack Food at BGF Retail, stated, "We will continue to present differentiated products using domestic agricultural produce and expand our win-win model that benefits both consumers and local farmers."
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Meanwhile, sales of CU's Bakehouse 405 products have shown steady growth, increasing by 18.7% in 2024, 20.0% in 2025, and 22.7% during the first five months of this year compared to the same periods in previous years. The brand has also surpassed a cumulative sales volume of 30 million units to date.
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