One Year Since the Launch of 'Upclass'

The digital education program operated by Dunamu, the company behind the virtual asset exchange Upbit, is showing clear results. In particular, a survey found that middle-aged and older participants reported increased understanding of virtual assets and greater confidence after taking part in the program.


On June 25, Dunamu announced that the cumulative number of participants enrolled in the senior course of its generationally tailored digital financial education program, ‘Upclass,’ exceeded 2,570 as of the end of March this year. This course, aimed at retirees and those over 50, focuses on imparting practical asset management know-how—such as inheritance, gifting, and tax-saving strategies after retirement—as well as strengthening defenses against financial fraud, including phishing and smishing. Since last month, Dunamu has also introduced an advanced class consisting of six sessions that combine one-on-one personalized financial consulting.

Upbit Senior Financial Education Surpasses 2,500 Participants: "Confidence Rises" View original image

Notably, after completing the course, participants’ ‘digital financial confidence’ increased by 156%, while their understanding of financial products and digital assets rose by 118%. The systematic management of retirement assets improved from 2.34 points before the course to 4.55 points afterward, and their ability to prevent financial fraud increased from 3.01 points before the course to 4.79 points after completion.


According to Dunamu, response to ‘Upclass Junior,’ which targets future generations, has also been positive. In January, a course jointly planned with Dongjak District Office attracted more than four times the number of applicants compared to the available seats, and the program’s satisfaction rate reached 98%. This year, the company plans to expand the education infrastructure—previously concentrated in the Seoul metropolitan area and the Chungcheong and Gyeongsang regions—to the Honam region as well, and increase the number of participating middle and high schools nationwide to 100, double the number from the previous year.



A Dunamu representative stated, “Upclass is a program that provides tailored education for each generation, from boosting digital financial confidence among seniors to fostering future financial skills in teenagers,” and added, “We will continue to expand both the target groups and curriculum so that people can proactively respond to changes in the digital financial era.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing