Judeok Enters Melrose Flagship in LA... Accelerates Expansion into US Market

HPO's subsidiary Judeok will participate as a second cohort partnership brand of 'Christine Plus'.

Entry image of Judock's flagship store. HPO

According to Judeok on June 25, Christine Plus is a partnership program that discovers K-beauty brands with high growth potential in the global market and jointly develops everything from product curation to content and sales. It serves as a platform to introduce Korean beauty brands.

The reason Judeok was selected as a partnership brand is because its products, designed based on clinical data from dermatologists, were highly regarded. Its lineup of low-irritation cleansers balancing cleansing and moisturizing capabilities, along with skin barrier-strengthening skincare products, is evaluated as meeting the needs of global consumers concerned with damaged skin. With this combination of expertise and mass appeal, Judeok is expected to set a new standard for K-beauty through this collaboration.

In March, Judeok officially entered Amazon, the world's largest e-commerce platform, showcasing its main products and raising global awareness of the importance of barrier care for skin health. Through this partnership, Judeok plans to communicate directly with local customers not only online but also at offline venues. In particular, the company aims to provide information about the role and importance of the skin barrier, share proper self-care methods, and offer opportunities to experience solutions proposed by Korean dermatologists firsthand.

Juhee Lee, CEO of Judeok Dermacosmetic, said, "The skin barrier is fundamental to healthy skin, but many consumers are still not fully aware of its importance. Through participation in Christine Plus, we hope to introduce our skin barrier-focused skincare philosophy to global consumers and help them establish a more professional self-care routine."

This content was produced with the assistance of AI translation services.