A Bond Formed Through a Refrigerator Donation Blossoms Into Meal Service Volunteering

Shinsegae Centum City Launches Volunteer Group

First Free Meal Service for Over 250 Seniors

A relationship that began with a single refrigerator has blossomed into a warm act of sharing.

The Shinsegae Centum City volunteer group, "SHINSEGAE LOVES Busan," announced on the 24th that it recently visited the "Gamasot Nanum Soup Kitchen" in Haeundae District to carry out volunteer work for about 250 local seniors.

Employees and executives of Shinsegae Centum City are conducting volunteer activities.

This initiative began after the department store learned in May that the soup kitchen was having operational difficulties due to an old refrigerator. In response, the company donated a commercial refrigerator. On the day of the volunteer event, 25 employees and executives participated, delivering rice for the seniors' meals and helping with meal service, dishwashing, and cleanup, working up a sweat together.

On the 4th, Shinsegae Centum City officially launched the "SHINSEGAE LOVES Busan" volunteer group, made up of employees and executives, and began full-scale activities. Afterward, the group received volunteer education in collaboration with the Haeundae District Volunteer Center, taking time to reflect on the meaning and role of volunteering.

Shinsegae Centum City plans to expand field-oriented volunteer activities in which employees and executives directly participate, going beyond simple sponsorship. The company also intends to continue hands-on social contribution initiatives that reach out to neighbors in need.

Youngmin Kwak, Store Manager and Executive Director of Shinsegae Centum City, emphasized, "As members of the local community, we will continue to put the value of sharing into practice," adding, "We will expand a variety of social contribution activities so that warmth can be spread throughout Busan."

Shinsegae Centum City Volunteer Group Launch Ceremony Scene.

This content was produced with the assistance of AI translation services.