[New Product of the Day] "Honey Butter Chip DNA Transplanted"... GS25 and Haitai Confectionery Launch 'Hwang Cheese Butter Flavor Fresh Potato Chips'

Exclusive Collaboration Product Launched Amid Hwang Cheese Craze
Sales Begin on June 27, Priced at 2,000 Won

GS Retail announced on June 24 that its convenience store chain GS25 will exclusively launch the 'Hwang Cheese Butter Flavor Fresh Potato Chips' in collaboration with Haitai Confectionery on June 27.

Convenience store GS25 and Haitai Confectionery collaborate to launch 'Hwang Cheese Butter Flavor Fresh Potato Chips'. Provided by GS Retail

This new product features the optimal combination of potato chips, Hwang cheese, and butter, based on Haitai Confectionery's expertise in developing and managing its hit product 'Honey Butter Chip'. The chips preserve the signature thin, light, and crispy texture unique to Fresh Potato Chips, while the addition of Hwang cheese seasoning maximizes the salty and rich cheese flavor. The price is 2,000 won.

Recently, Hwang cheese has established itself as a new food trend among younger customers, thanks to its rich and savory taste. In April, the 'Moist Hwang Cheese Chips' launched and became so popular that it sold out, sparking a craze for Hwang cheese snacks. GS25 reported that last month’s sales of Hwang cheese snacks increased by 17.3% compared to the previous month, and as of June 22, sales had surged by 115.4% over the prior month.

GS25 expects that the combination of crispy potato chips with the deep, distinctive flavor of Hwang cheese will appeal to both young customers and those seeking premium potato snacks. The company also anticipates strong demand for the chips as a snack paired with alcoholic beverages such as beer, not just as a light snack. Starting with this product, GS25 plans to expand its lineup of flavored snacks that reflect customer trends.

Jinwoo Lee, merchandiser of the Processed Food Team at GS Retail, said, "We expect the Hwang Cheese Butter Flavor Fresh Potato Chips, developed in collaboration with Haitai Confectionery, to become the next mega-hit product, following in the footsteps of Honey Butter Chip."

This content was produced with the assistance of AI translation services.