Gochang Agricultural Products to Be Featured on Ashley Restaurant Menus

Sweet Potatoes, Peanuts, and Melons: Specialty Products from Gochang
Distribution Promotion MOU Signed with E-Land Eats

Specialty agricultural products from Gochang in Jeonbuk, such as sweet potatoes, peanuts, and melons, will now reach consumers nationwide through Ashley stores.

According to Gochang County on June 23, a Memorandum of Understanding (MOU) was signed with E-Land Eats Co., Ltd. on the afternoon of June 22 at Meeting Room 1 of the County Office to promote the distribution of Gochang’s agricultural products.

On the 22nd, Gochang County in Jeonbuk signed a Memorandum of Understanding (MOU) with the foodservice company E-Land Eats to promote the distribution of agricultural products from Gochang.
[Photo by Gochang County Office]

This agreement focuses on expanding the consumption of local agricultural products by developing menus using Gochang produce and pursuing joint marketing initiatives.

E-Land Eats operates 14 dining brands, including Ashley, Nature Kitchen, Roun, and Pizza Mall. Among them, the family restaurant brand Ashley boasts high recognition in the Korean dining industry, with 124 locations across the country.

Under the agreement, Gochang County will supply regional specialty products such as melons, sweet potatoes, and peanuts, while E-Land Eats plans to introduce seasonal Ashley menus featuring these ingredients. This collaboration is drawing attention as an example of increasing added value by linking local agricultural products with restaurant menu offerings, going beyond simple supply arrangements.

Recently, local governments have been expanding strategies to boost the consumption of regional agricultural products by partnering with major distributors or dining companies, providing farmers with stable sales channels and offering consumers greater opportunities to experience local specialties.

Sim Deokseop, Mayor of Gochang County, stated, "This is a cooperative model that creates new value by combining Gochang’s excellent agricultural products with the capabilities of private companies. We will continue to support win-win partnerships with businesses to increase farm incomes and vitalize the local economy."

This content was produced with the assistance of AI translation services.