Samsung Electronics Launches 'Appreciation Festival' Onnuri Gift Certificate Program... "Virtuous Cycle for Local Economy"

Sequential Distribution Begins as Early as June 24

Company Performance Shared with Local Communities

Samsung.com Registration Required by September 30

Samsung Electronics is set to launch a full-scale social contribution initiative through the 'Together with the People, Samsung Electronics Appreciation Festival,' which was organized to share the achievements of its major businesses, including semiconductors.

Samsung Electronics announced on the 23rd that it will start providing digital Onnuri gift certificates to customers who purchase Samsung Electronics products through the "Together with the People, Samsung Electronics Appreciation Festival." Samsung Electronics

Samsung Electronics announced on June 23 that it will begin providing digital Onnuri gift certificates to customers participating in the festival as early as June 24. The festival started on June 8 and will run for a total of four weeks.

Through this event, Samsung Electronics will reimburse all customers who purchase its products with 20% of the purchase amount in the form of digital Onnuri gift certificates. In particular, customers who are 'K-heroes'—such as military personnel, police officers, firefighters, and correctional officers—will receive an additional 10% benefit.

Customers who purchase Samsung Electronics products during the event period must sign up for Samsung Electronics membership on the Samsung.com website by September 30, and enter their purchased items, place of purchase, model code, and serial number. Once registration is complete, the digital Onnuri gift certificates, equivalent to 20% of the product purchase price, will be distributed sequentially to the 'Digital Onnuri' application (app) starting about two weeks after the application date. To receive the certificates, customers must pre-install the 'Digital Onnuri' app on their mobile devices and complete their membership registration.

The distributed Onnuri gift certificates can be used like cash at traditional markets, neighborhood small business shops, convenience stores, and various other locations. After selecting 'QR Payment' in the 'Digital Onnuri' app and scanning the QR code displayed at a participating store, customers can easily make payments.

Additionally, if users register their own debit or credit card in the 'Digital Onnuri' app and pay at an Onnuri-affiliated merchant with that card, the balance of the Onnuri gift certificate will be automatically applied to the transaction.

However, the gift certificates cannot be used at stores with annual sales exceeding 3 billion won, or in a total of 33 restricted business categories, including hospitals, clinics, Korean medicine clinics, and legal or accounting services. Customers can check eligible merchants either in the Digital Onnuri app or on the official Onnuri gift certificate website.

Samsung Electronics stated, "Instead of offering price discounts on our products, we decided to provide Onnuri gift certificates that can be used at traditional markets and local small business stores, with the aim of contributing not only to our customers but also to revitalizing the local economy." The company added, "We will create a virtuous cycle where customer benefits lead to regional economic revitalization, thereby contributing to social coexistence and growth."

This content was produced with the assistance of AI translation services.