Small Enterprise and Market Service Launches 1,700-Won "Manttang Beer" to Revitalize Local Commercial Districts

Supply to 30,000 Neighborhood Supermarkets Nationwide

Collaboration Among Squeeze Beer, Korea Supermarket Cooperative Federation, Korea Mart Association, and Korea Super Chain Distribution Business Cooperative

The Small Enterprise and Market Service announced on June 23 that it has signed a business agreement with Squeeze Beer, the Korea Supermarket Cooperative Federation (KSCF), the Korea Mart Association, and the Korea Super Chain Distribution Cooperative (KVC).

This agreement aims to boost sales in local commercial districts by alleviating consumer price burdens and increasing customer traffic to neighborhood supermarkets. Starting June 24, 'Mandang Beer' will be supplied exclusively to approximately 30,000 neighborhood supermarkets, where consumers can purchase it for 1,700 won.

'Manttang Beer' on display

Under the agreement, the Small Enterprise and Market Service will prepare price tags and operational guidelines, and will support public promotions and distribution management. Squeeze will produce and supply 'Mandang Beer' for a limited period of six months, while the Korea Supermarket Cooperative Federation, Korea Mart Association, and KVC will leverage their nationwide supermarket distribution networks to ensure swift distribution and supply.

Mandang Beer is a 100% lager beer produced by Squeeze. The three organizations representing the domestic supermarket industry will jointly utilize their member companies and distribution networks to increase consumer accessibility and promote widespread sales across supermarkets nationwide.

In April, the Small Enterprise and Market Service also introduced 'Good Soju', a collaborative win-win model between the public and private sectors, reducing the burden on consumers and supporting consumption revitalization centered on local commercial districts. Intae Yeon, Chairman of the Small Enterprise and Market Service, stated, "'Mandang Beer' is the result of a win-win collaboration planned by our organization, with cooperation among supermarket associations, small business owners, and manufacturers. We will continue to expand partnerships with the private sector so that more consumers can access outstanding products from small businesses, and we will keep developing sustainable win-win models that provide tangible benefits to local commercial districts and neighborhood economies."

This content was produced with the assistance of AI translation services.