Platier Launches Full-Scale Entry into Japanese E-Commerce Market with Agentic Shopping App "Gelato"
Platier is set to make a full-scale entry into the Japanese e-commerce market with its agentic shopping application, "Gelato."
According to Platier on June 23, the "Gelato" app will be launched this week on both the Google Play Store and Apple App Store. The key driver behind Platier's launch of "Gelato" is its B2B agentic commerce solution, "Zencer Discovery." "Zencer Discovery" is an advanced artificial intelligence (AI) solution that utilizes a conversational agentic navigation UI, enabling visitors to a specific site to be guided through natural, interactive dialogues that expand their product search and lead to purchases.
Currently, the number of integrated products (SKUs) available through "Gelato" has already surpassed 1.5 million, with a target of reaching 10 million by the end of this year. In particular, Platier has solidified a robust revenue base by completing integration with three of Japan's most influential affiliate marketing firms. These include "A8.net," Japan’s largest affiliate network, "LinkShare" from the Rakuten Group, and "ValueCommerce," which is part of Yahoo! Japan. The revenue model is performance-based, where revenue is generated each time a consumer discovers a product through the Gelato app’s AI search and proceeds to purchase it on a partner mall. This is expected to serve as a major driver for independent B2C overseas sales growth in the second half of the year.
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Lee Bongkyo, Head of Platier Japan, stated, "For corporate clients, Gelato serves as a perfect mirror that demonstrates the outstanding performance of Zencer Discovery, while in the Japanese market, it is an independent business model that achieves powerful B2C results by combining with large affiliate networks. With the launch of this mobile app, we will further prove our differentiated AX solution competitiveness on the global stage and accelerate tangible results."
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