K-Culture Expo 'My K Festa' to Open in Goyang on the 25th

K-pop Concerts on June 26-27
Featuring TREASURE, RIIZE, and More

K-Culture Events Showcasing Beauty, Food, Fashion, and Lifestyle

The “2026 My K Festa,” a comprehensive K-Culture expo hosted by the Ministry of Culture, Sports and Tourism and organized by the Korean Foundation for International Cultural Exchange, will take place from June 25 to 28, 2026, at KINTEX and Sono Calm Goyang in Goyang, Gyeonggi Province.

Marking its second year, My K Festa offers global Hallyu fans the opportunity to experience all aspects of K-Culture in one place. The event will showcase various facets of Korean culture, including K-content, beauty, food, fashion, and lifestyle, while also featuring business programs to support domestic companies in expanding overseas.

This year, the event has expanded its lineup of participating companies and programs through collaboration with related ministries, including the Ministry of Agriculture, Food and Rural Affairs, the Ministry of Oceans and Fisheries, and the Ministry of Health and Welfare. The program includes a K-pop concert, a pop-up store for domestic K-Culture companies, thematic talk shows in different K-Culture fields, and B2B export consultation meetings between domestic and international companies.

The K-pop concerts will be held at KINTEX Exhibition Hall 1 on June 26 and 27. On June 26, the stage will feature TREASURE, P1Harmony, tripleS, RIIZE, Evnne, and H2H. On June 27, Highlight, Wendy, EPEX, ZEROBASEONE, IZNA, and Kickflip will perform.

In Hall 3 of KINTEX Exhibition Hall 1, a pop-up store will operate, offering exhibition, hands-on experiences, and product sales by more than 100 K-Culture companies and organizations. Leading companies from various sectors, such as Nongshim, Dong-A Pharmaceutical, Musinsa, Isaac Toast, and Jeju Samdasoo, will participate. Government agencies—including the Ministry of Agriculture, Food and Rural Affairs, the Ministry of Health and Welfare, the Ministry of Oceans and Fisheries, and the Gyeonggi Northern Provincial Police Agency (which will run an anti-scalping campaign)—as well as local governments like Boryeong City and Jangheung County, will also host festival booths to introduce a variety of K-Culture content and regional festivals.

The event will also feature talk programs where creators and cultural artists from different K-Culture fields can interact with the audience. Notable participants will include director Lee Byung-hun, known for the film “Extreme Job” and the drama “Be Melodramatic,” and makeup artist Risabae.

Business programs designed to systematically support the overseas expansion of Korean companies will take place at the Grand Ballroom of Sono Calm Goyang on June 25 and 26. Over 200 domestic companies and more than 140 global purchasing companies are expected to participate, with 1:1 business matchmaking, MOU signings, and networking programs scheduled. There will also be onboarding consultation sessions for global online platforms such as Amazon, Alibaba.com, and Qoo10 Japan to help competitive Korean small and midsize K-Culture companies expand abroad.

Detailed information about My K Festa can be found on the official website and social media channels. In addition, a promotional booth for My K Festa will be set up at the Hiker Station in Terminal 1 of Incheon International Airport.

Kim Hyunjun, Director of International Cultural Policy at the Ministry of Culture, Sports and Tourism, stated, “My K Festa is a comprehensive event designed to enable inbound tourists and K-Culture fans to experience the full spectrum of K-Culture, beyond just content. The Ministry will work to create a virtuous cycle in which growing interest in K-content leads to the overseas expansion of K-Culture companies and an increase in foreign tourism.”

This content was produced with the assistance of AI translation services.