Cultural Heritage Administration and Binggrae Sign National Heritage Keeper Agreement
Support Message for the World Heritage Committee Featured on Banana Flavored Milk
The Cultural Heritage Administration and Binggrae will sign a National Heritage Keeper Agreement at 4:00 p.m. on June 23 at the Yakbang (Herbal Medicine Room) of Changdeokgung Palace.
The two organizations will collaborate on supporting the protection of World Heritage sites, promoting independent heritage, and supporting exhibitions of intangible heritage. They will co-host the "K-Heritage Art Exhibition," which highlights the value of intangible heritage such as traditional crafts and craftsmanship in a modern context, and jointly create a UNESCO promotional space in commemoration of the 150th anniversary of Baekbeom Kim Gu's birth.
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To coincide with the 48th session of the World Heritage Committee, which will be held in Busan next month, Binggrae will release its signature product, Banana Flavored Milk, featuring a message of support for the Committee's event.
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