Mercedes-Benz S-Class to Be Showcased at 18 Showrooms Nationwide
1,750 Units for Q3 Delivery Sold Out
Flagship Sedan Starts at 154 Million Won
Mercedes-Benz Korea announced on June 22 that it will hold a roadshow to showcase the “new Mercedes-Benz S-Class,” scheduled for domestic release in the third quarter, at major showrooms across the country.
Since pre-orders began last month, more than 1,750 units of the S-Class have been contracted, and the supply planned for customer delivery in the third quarter has already sold out. The roadshow was organized to give customers nationwide the opportunity to experience the vehicle’s design, digital features, and enhanced performance firsthand before the official launch.
Starting with the Suwon and Busan Haeundae showrooms on this day, the roadshow will be held sequentially at more than 18 official Mercedes-Benz showrooms nationwide until August 4. Each showroom will offer a docent-led vehicle tour and a variety of customer programs designed to help participants gain a deeper understanding and experience of the vehicle.
The flagship sedan S-Class not only boasts a luxurious interior and comfortable ride, but also embodies a passion for the future, engineering, and digital innovation, as well as an advanced legacy. The entire lineup is equipped with the Mercedes-Benz Operating System (MB.OS), providing a more intuitive and personalized digital experience. With newly improved powertrains and advanced driving assistance technologies, the S-Class delivers the model’s signature stable and relaxed driving feel.
The lineup consists of six models: ▲S 350 d 4MATIC ▲S 450 4MATIC ▲S 450 4MATIC Long Exclusive ▲S 450 4MATIC Long AMG Line ▲S 500 4MATIC Long ▲S 580 4MATIC Long, with prices ranging from 154 million won to 270 million won (reflecting a 5% individual consumption tax). In addition, two launch edition models, each limited to 140 units, will be offered to commemorate the release.
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Eunjung Kim, Vice President and Head of Product & Sales at Mercedes-Benz Korea, said, “Through the roadshow, we hope that many customers in each region will have a meaningful opportunity to experience the new S-Class firsthand and recognize its value.”
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