"What Does Crispy Beef Jerky Taste Like?" Nongshim's Yukpokang Sells 1 Million Packs in First Week

Production Expanded to Gumi Factory Following Busan and Asan Factories

Nongshim announced on the 22nd that its "Yukpokang" beef jerky snack surpassed 1 million packs sold within one week of its launch.

Yukpokang is currently being sold through both online and offline channels, including large supermarkets, convenience stores, and e-commerce platforms. In some retail outlets, it has become difficult to find due to shortages, and it has even appeared on secondhand trading sites. Nongshim plans to respond to this demand by expanding its production lines from the existing Busan and Asan factories to the Gumi factory as well.

Nongshim announced on the 22nd that its "Yukpokang" beef jerky snack surpassed 1 million packets sold within one week of its launch. Photo by Nongshim

Yukpokang is a new product developed based on a consumer idea. The "beef jerky snack" concept was proposed during the "Creative Workshop" that Nongshim held with consumers in 2024, which led to the development of the product. Yukpokang is a crispy snack that reinterprets beef jerky, and it offers a spicy flavor by adding chili peppers and black pepper to its beef taste.

A Nongshim official said, "Yukpokang has gained popularity from the initial launch by harmoniously combining the taste of beef jerky, which is loved as a drinking snack, with the broad appeal of a snack. Going forward, we plan to continue making various attempts to expand the boundaries of the snack market in order to broaden consumers' culinary experiences."

This content was produced with the assistance of AI translation services.