[Today's New Product] Woongjin Foods Expands The Victoria Lineup with Launch of "Cucumber Lemon" and "Cool Lime"
Two Botanical Craft Sodas Blending Fruits, Vegetables, and Herbs
Targeting Summer Soda Demand with Zero Sugar and Zero Calories
Woongjin Foods announced on the 22nd that it is launching two new botanical craft sodas, "The Victoria Cucumber Lemon" and "The Victoria Cool Lime." Botanical craft soda is a premium carbonated beverage that highlights the flavors and aromas of botanical ingredients, such as herbs, vegetables, and spices, in addition to fruits.
The new products combine the flavors of fruits, vegetables, and herbs to reduce artificial sweetness while emphasizing the natural aroma and refreshing taste of the raw ingredients. Inspired by old botanical literature, they have been developed as a new concept in The Victoria lineup, offering not only distinctive tastes and scents but also an emotional experience.
"The Victoria Cucumber Lemon" combines the cool and clean flavor of cucumber with the zest of lemon. This product targets summer beverage demand by reflecting the "cucumber flavor" trend, which has recently been gaining attention in the food and beverage industry.
"The Victoria Cool Lime" blends the zesty taste of lime with the refreshing sensation of mint. As a zero-sugar, zero-calorie product, it is aimed at consumers who prefer a clean and light drinking experience.
To celebrate the launch of the new products, Woongjin Foods will hold a discount promotion at its Naver Brand Store until July 5. Additional discounts will also be offered through Naver Shopping Live.
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A representative from Woongjin Foods stated, "Last year, the 'Tomato Basil Soda,' which was released to mark the 10th anniversary of The Victoria, surpassed a cumulative sales volume of 300,000 bottles within one month of its launch. Based on our development expertise and consumer feedback, we planned these two new products."
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