[Today's New Product] "Whole Shrimp on a Beef Patty"... Burger King's 'Boiling Seafood Burger'

Available Until September 16

Set Price: 11,400 Won

Burger King announced on the 22nd that it will launch two limited-edition "Boiling Seafood Burgers," which allow customers to enjoy both seafood and meat at once.

Available starting on the 24th, these products are inspired by the seafood cooking style popular in Louisiana, United States, where seafood such as shrimp and crab is boiled with spices and enjoyed together. The "seafood patty," made by frying a mixture of crab, shrimp, corn, and potatoes to a crispy finish, is topped with four whole shrimp and paired with a 100% flame-grilled beef patty.

The products are available in two varieties, each featuring a different special sauce. The "Boiling Seafood Burger Butter Garlic" combines Cajun spice seasoning—a classic American spice blend—with butter and garlic flavors. The "Boiling Seafood Burger Diablo" features Burger King's popular Diablo sauce.

Burger King visually expressed the "Boiling Seafood Burger" concept by decorating the exterior of its Noryangjin Station branch, located in Noryangjin—a major seafood hub—with large fishing nets and buoys. A large banner featuring the advertising model was installed outside, creating the visual of the entire Burger King store being caught in a net, further emphasizing the concept. Actor Yoo Haejin was selected as the advertising model.

A promotional event will also be held to celebrate the launch. From the 24th to July 1st, customers who purchase a "Boiling Seafood Burger" set and change their drink to Sprite will be entered into a drawing, with 50 winners receiving two "Waterbomb Festival" tickets each.

The "Boiling Seafood Burger Butter Garlic" and "Boiling Seafood Burger Diablo" will be available as limited-time offerings at Burger King locations nationwide from the 24th through September 16th. Prices are 9,200 won for an a la carte burger and 11,400 won for a set.

This content was produced with the assistance of AI translation services.