Couple of the Same Age... Amorepacific Third Generation Daughter Seo Hojeong Holds Private Wedding at Shilla Hotel

The Groom-to-Be Is a Consultant at a Foreign Firm
Met Through a Mutual Acquaintance and Began Dating

Seo Hojeong, the second daughter of Seo Kyungbae, Chairman of Amorepacific Group. Amorepacific

Seo Hojeong, the second daughter of Seo Kyungbae, Chairman of Amorepacific Group, is reported to be getting married on June 21.

According to industry sources on June 21, Seo Hojeong will hold her wedding ceremony at 6:30 p.m. on this day at the Shilla Hotel in Jangchung-dong, Seoul.

The groom-to-be graduated from a university in the United States and is currently working at a foreign investment and management consulting firm. Both are the same age and are said to have met through mutual acquaintances. The wedding will be a private event attended by family members from both sides and invited friends.

Among the third generation of the Amorepacific Group owner family are the eldest daughter, Seo Minjeong, and the second daughter, Seo Hojeong. Seo Minjeong joined Amorepacific in 2017 and worked there, but has been on long-term leave since July 2023.

Previously, in October 2020, Seo Minjeong had a wedding at the Shilla Hotel with Hong Junghwan, CEO of Polestar Partners and the son of Hong Sukjun, Chairman of Bokwang Investment, who is also the younger brother of Hong Rahee, spouse of the late Lee Kunhee, former Chairman of Samsung Group. However, the couple agreed to divorce in May 2021, just eight months after the wedding.

Seo Hojeong, born in 1995, graduated from the School of Hotel Administration at Cornell University in the United States in 2018 and joined Osulloc, an Amorepacific Group affiliate, as a new employee in July of last year. Until now, Seo Hojeong had not been at the forefront of group management and had limited public exposure, but her entry into Osulloc and the transfer of shares have drawn attention to her as a member of the third generation of the Amorepacific Group.

She is currently responsible for product development and marketing work at Osulloc. Industry observers have noted that she began her hands-on experience not in the group’s main cosmetics business, but at Osulloc, a tea brand. Osulloc is Amorepacific Group’s lifestyle brand, expanding its business into green tea, blended teas, tea foods, and bakery products.

Seo Hojeong received gifts of Amorepacific Holdings shares from Chairman Seo in 2021 and 2023, and last year was also given 190,000 common shares of Amorepacific. This has led to speculation about a possible shift in the group's succession structure. The 190,000 common shares of Amorepacific represent 0.27% of the total shares outstanding and, based on the closing price on the date of the gift, are valued at approximately 30 billion won. As a result, Chairman Seo’s ownership stake in Amorepacific decreased from 9.02% (6,228,072 shares) to 8.74% (6,038,072 shares), a drop of 0.28 percentage points.

This content was produced with the assistance of AI translation services.