"Amorepacific Third Generation" Second Daughter Seo Hojeong Holds Private Wedding Today at Shilla Hotel

The Groom-to-Be Is a Consultant at a Foreign Firm
Met Through a Mutual Acquaintance and Began Dating

Seo Hojeong, the second daughter of Seo Kyungbae, Chairman of Amorepacific Group. Amorepacific

Seo Hojeong, the second daughter of Seo Kyungbae, Chairman of Amorepacific Group, is reportedly getting married on June 21.

According to the industry on June 21, Seo Hojeong will hold her wedding at 6:30 p.m. on the same day at the Shilla Hotel in Jangchung-dong, Seoul.

The groom-to-be graduated from a university in the United States and currently works for a global investment and management consulting firm. It is known that the two are the same age and met through an introduction by acquaintances. The wedding will be attended by both families and invited guests, and will be held privately.

Among the third generation of the Amorepacific Group owner family are the eldest daughter, Seo Minjeong, and the second daughter, Seo Hojeong. Seo Minjeong joined Amorepacific in 2017 and worked there, but has been on long-term leave since July 2023.

Previously, in October 2020, Seo Minjeong married Hong Junghwan, CEO of Polestar Partners and son of Hong Seokjun, Chairman of BOKWANG Investment and younger brother of Hong Rahee, spouse of the late Samsung Group Chairman Lee Kunhee, at the Shilla Hotel. However, the couple agreed to divorce in May 2021, just eight months after the wedding.

Seo Hojeong, the second daughter of Chairman Seo, was born in 1995. After graduating from Cornell University's School of Hotel Administration in the United States in 2018, she joined Osulloc, an Amorepacific Group affiliate, as a new employee in July last year. While she has not been in the public eye much due to not taking an active role in group management, her joining Osulloc and receiving a stock transfer has drawn attention from the business community as a third-generation member of the Amorepacific Group.

She is currently in charge of product development and marketing at Osulloc. The business community is paying attention to the fact that Seo began her first hands-on experience not in the group's core cosmetics business, but at Osulloc, the tea brand. Osulloc is Amorepacific Group's lifestyle brand expanding its business into green tea, blended teas, tea foods, and bakery products.

In 2021 and 2023, Seo Hojeong received Amorepacific Holdings shares from Chairman Seo, and last year she was gifted 190,000 common shares of Amorepacific. This has led to speculation about possible changes in the future succession structure. The 190,000 common shares of Amorepacific represent 0.27% of the company's total outstanding shares, and are valued at approximately KRW 30 billion based on the closing price on the date of transfer. As a result, Chairman Seo's stake in Amorepacific dropped from 9.02% (6,228,072 shares) to 8.74% (6,038,072 shares), a decrease of 0.28 percentage points.

This content was produced with the assistance of AI translation services.