Samsung Electronics Reviews HBM Sales Expansion and LTA Strategies at Global Strategy Meeting

Presided Over by Vice Chairman Jun Younghyun for Three Days

Samsung Electronics is reported to have focused on strategies to expand high bandwidth memory (HBM) sales and on long-term supply agreement (LTA) strategies during its annual global strategy meeting, which was recently held over three days and presided over by Jun Younghyun, Head of the Device Solutions (DS) Division and Vice Chairman.

Photo of Samsung Electronics HBM4 product. Samsung Electronics

According to the industry on June 21, the DS Division of Samsung Electronics discussed supply plans for next-generation HBM3E (5th generation) by customer, as well as HBM4 and HBM4E (6th and 7th generation), at the global strategy meeting held on June 18.

Samsung Electronics' global strategy meeting, held every June and December, is attended by heads of global subsidiaries and serves as a forum to share sales strategies and business issues by division. At last year's meeting, the main agenda included the supply timeline for HBM3E, DRAM design improvements, and strategies to increase market share, as Samsung Electronics was outpaced by SK hynix. However, the industry explains that this year, the company has presented an aggressive sales strategy, based on its aim to reclaim the top spot in the DRAM market and favorable reviews of its technological capabilities.

The company also reviewed its LTA strategies with big tech firms, which have been underway since the beginning of the year. As the memory supply shortage continues, major customers are now proactively proposing LTAs to secure stable supply, and Samsung Electronics plans to use this approach to enhance business stability and demand visibility.

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