The Return of the Smarter 'Avante'... Hyundai Motor Group to Showcase 34 Vehicles at Busan Motor Show

Hyundai Motor Unveils Avante with PLEOS Connect for the First Time

Kia Showcases PBV Vision with PV5 Derivative Models

Genesis Debuts "Magma GT" and "GMR-001 Hypercar"

Hyundai Motor Group will showcase a wide range of new vehicles and concept cars, including 'The All-New Avante', at the '2026 Busan Mobility Show'.

On June 21, Hyundai Motor announced that it will exhibit a total of 12 vehicles across 8 models at the Busan Mobility Show, which will be held at BEXCO in Busan from June 26 to July 5. The 2,040㎡ (approximately 617 pyeong) exhibition booth is designed not only as a space to experience automobiles, but also software and artificial intelligence (AI), allowing visitors to experience mobility that connects users.

The exhibition will center on the eighth-generation 'Avante', which is being unveiled for the first time, and the recently launched 'The New Grandeur'. Other models on display include 'IONIQ 5', 'IONIQ 6', 'IONIQ 9', 'Kona Electric', 'Staria Lounge EV', and 'Nexo'. The Avante, which represents Korea's leading compact sedan, is a fully redesigned model appearing six years after its 2020 release and is expected to feature the next-generation infotainment system, 'PLEOS Connect'.

Additionally, Hyundai Motor plans to operate programs introducing 'PLEOS Connect' experience content, as well as core technologies and customer experiences for the era of electrification.

Kia concept car 'Vision Meta Tourismo'. Kia

Kia concept car 'Vision Meta Turismo'. Kia

Kia will present a total of 16 vehicles, including the concept car 'Vision Meta Turismo' and 7 EVs, at its 2,040㎡ (approximately 617 pyeong) booth. In particular, Kia will introduce 9 purpose-based mobility (PBV) models, including 4 units of PV5 Passenger, 2 units of PV5 Cargo Long, 2 units of PV5 Cargo High Roof, and 1 unit of PV5 Chassis Cab.

In addition, Kia will unveil derivative models of the PV5 such as the Passenger 2-2-3, Passenger Prime, and Cargo High Roof, as well as six collaborative models developed with external partners (children's school vehicle, ice cream truck, mobile pet pop-up store, bike transport vehicle, mobile bank, and AI patrol car), sharing a new vision for PBV reflecting lifestyle changes.

Genesis Concept Car 'Magma GT'. Genesis

Genesis concept car 'Magma GT'. Genesis

Genesis will display a total of 6 vehicles in its 1,120㎡ (approximately 339 pyeong) booth. The concept car 'Magma GT' and the 'GMR-001 Hypercar' full-scale design models will be unveiled for the first time in Asia. Genesis will also introduce the GV60 Magma, GV70 Electrified Model, G80 Electrified Model, and the GV80 Black Coupe.

This content was produced with the assistance of AI translation services.