[Today’s New Product] "Cool Down After Running"... CU Launches Functional Ice Cream 'Run&Cool'

Contains 1,100 mg of BCAA and 850 mg of taurine

On June 21, CU announced the launch of a functional ice cream product designed for runners.

The newly introduced product from CU is "Run&Cool," a functional ice cream developed with the concept of enjoying a cool treat after running. This product is distinguished from conventional ice cream by containing 1,100 mg of BCAA (essential amino acids) and 850 mg of taurine.

The product packaging is also designed in a tube format, making it easy to consume not only after running but also during various outdoor activities such as hiking, camping, and cycling.

Launch of Running Ice Cream Run & Cool. CU

Run&Cool will be available in two flavors: "Lime," which offers a refreshing and crisp lime taste, and "Grapefruit," which delivers the sweet yet slightly bitter flavor of grapefruit. To celebrate the launch of Run&Cool, CU is holding a 2+1 promotion until the 30th.

CU decided to introduce this product because running has recently become a representative health and leisure activity for all generations, extending beyond Millennials & Gen Z. Running crews are actively operating across the country, and the fashion, food and beverage, and healthcare markets centered around running are also growing rapidly.

Earlier this year, CU became the first in the industry to open a "Running Station" near Yeouido Hangang Park in Seoul, combining convenience facilities such as changing rooms and powder zones for runners with running-specialized products. More recently, CU has expanded its reach to Jeju, striving to build a nationwide running platform. At CU's Running Station stores, sales of running-related products have seen significant increases. In fact, an analysis of product sales at these stores from April to May of this year showed substantial year-on-year growth: bottled water sales rose by 211.9%, sports and ion drinks by 195.0%, energy bars by 188.1%, and protein beverages by 179.8%.

CU plans to continue strengthening its competitiveness as a running lifestyle platform by expanding collaborations with various sports brands and increasing the range of dedicated products.

Jinyoung Ryu, Merchandiser of the Snack Food Team at BGF Retail, said, "Recently, running has established itself as a lifestyle culture, and interest in products that can be enjoyed before and after exercise is increasing. Run&Cool was developed to meet the needs of runners, and CU will continue to introduce a variety of differentiated products linked to running, further expanding the running ecosystem."

This content was produced with the assistance of AI translation services.