"Eyewear Joins K-Fashion"... Lotte Department Store Launches Industry's First Double Lovers Popup

Popup Store to Run for Two Weeks at Jamsil Lotte World Mall Starting June 24

Heart Collection Worn by Idol Group Alpha Drive One to Be Showcased

Lotte Department Store announced on June 21 that it will be the first in the retail industry to launch a popup store for the K-eyewear brand 'Double Lovers' at B1 of Jamsil Lotte World Mall from June 24 to July 7.

Jamsil Lotte World Mall Basement Level 1 'The Lovers' Pop-up Store. Provided by Lotte Department Store

Double Lovers is a Korean eyewear brand established in 2015. Based on the concept of breaking down the boundaries between fashion and eyewear, the brand has been growing rapidly as the trend of using glasses as fashion items gains momentum.

This popup store will be operated at a flagship store scale, showcasing over 330 products in total. With the summer season in full swing, the product lineup consists of 60% sunglasses and 40% regular eyewear. A promotion will also be held during the popup period, offering a 10% discount to customers who purchase two or more items.

Exclusive products, available only at Lotte World Mall, have also been prepared. The store will present five exclusive items from the Heart Collection, which gained attention after being worn by the popular idol group 'Alpha Drive One'. Customers who spend over 70,000 won will receive a limited-edition photo card of an Alpha Drive One member or a brand hand mirror, while supplies last.

In the first half of this year, Lotte Department Store hosted various K-eyewear brand popup stores at Jamsil Lotte World Mall, the main branch, and the Jamsil branch, including 'One Brilliant', 'Vuniq Project', 'Nine Accord', and 'Mue'. Next month, a collaboration popup store between 'Leclow' and the popular animation 'Jujutsu Kaisen' is also planned.

A representative from Lotte Department Store said, "With the growing popularity of K-fashion, eyewear has quickly emerged as a new fashion category. In particular, Jamsil Lotte World Mall, which has become a 'hot place' among foreign customers, is seeing a diversification of nationalities, including those from the US, Europe, and the Middle East. We expect this popup store to showcase the appeal of K-eyewear not only to domestic customers but also to global visitors."

This content was produced with the assistance of AI translation services.