Appointed as Global Ambassador... Promoting Korean Cultural Heritage Worldwide
Director Yoo Hongjun: "Hoping to Become a Museum Loved by People Around the World"

BTS RM will serve as the global ambassador for the National Museum of Korea.

Yoo Hongjoon, Director of the National Museum of Korea, and BTS RM are taking a commemorative photo at the National Museum of Korea Global Ambassador Appointment Ceremony on the 19th. National Museum of Korea

Yoo Hongjoon, Director of the National Museum of Korea, and BTS RM are taking a commemorative photo at the National Museum of Korea Global Ambassador Appointment Ceremony on the 19th. National Museum of Korea

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The National Museum of Korea announced on the 20th that it appointed BTS RM, a global artist, as its global ambassador on the 19th. This appointment was made to promote the value of Korea’s cultural heritage both domestically and internationally, and to enhance the museum’s global standing.


Going forward, RM will participate in a variety of promotional activities for the National Museum of Korea, taking on the role of introducing Korea’s history and traditional culture to the world. To commemorate the appointment, the National Museum of Korea presented RM with the “Daedongyeojido Scroll Special Edition,” a cultural product created by miniaturizing the original “Daedongyeojido” map from the museum’s collection.


Yoo Hongjun, Director of the National Museum of Korea, said, “It is meaningful to be able to share the beauty of our cultural heritage with the world together with BTS RM,” and added, “I expect that RM will play a significant role in helping the National Museum of Korea become a museum loved by people around the world.”


RM stated, “I am very pleased to be appointed as the global ambassador for the National Museum of Korea,” and added, “I will do my best to help more people appreciate the beauty and value of our cultural heritage.”



On this day, RM and Director Yoo toured the themed exhibition “Danwon Kim Hongdo: Painting an Era,” currently being held in the calligraphy and painting gallery on the second floor of the National Museum of Korea’s permanent exhibition hall. The exhibition opened on May 4 and will run until August 2.


This content was produced with the assistance of AI translation services.

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