A Feast of K-Pop, Beauty, Fashion, and Food Pop-ups... The Hyundai Seoul Hosts 'K-Content Fair'

Hyundai Department Store to Host Event from June 20 to July 12
K-Content Curated to Match Customer Preferences

Hyundai Department Store announced on June 19 that it will host the "K-Content Fair (WHAT'S YOUR K-TASTE)" at The Hyundai Seoul from June 20 to July 12.

This event is notable for curating various types of K-content—including K-pop, K-food, and K-fashion—to match customers’ individual tastes. To start, a large-scale pop-up store featuring K-pop brands targeting the global fandom will be launched. At the Iconic Event Hall on Basement Level 1, from June 23 to July 1, the first-ever pop-up store by the distributor for SM Entertainment's eight-member girl group "Hearts2Hearts" will open, along with a special event to celebrate the release of their second mini album, "Lemon Tang."

At the pop-up studio on the fifth floor, from June 26 to July 5, a pop-up store commemorating the release of global boy group ATEEZ’s 14th mini album, "GOLDEN HOUR: Part.5," will be in operation.

The Hyundai Seoul. Courtesy of Hyundai Department Store

At the Iconic Pop-up Zone on Basement Level 2, from July 9 to July 22, the first-ever pop-up store by the distributor for the popular social media character "Angyeongmandu" will open, offering exclusive merchandise. In addition, at the Void Space on the fifth floor, from June 25 to July 5, the first offline pop-up store of "Avelab," a brand for traditional color-based handmade paints, will be held. On the same floor, at The Hyundai Souvenir shop, a pop-up store dedicated to the gochujang brand "Ketchup," which has been selected as a "2025 K-Culture Product," will run until June 24.

The Hyundai Seoul Global K-Content Fair. Provided by Hyundai Department Store

There will also be K-beauty and K-living events that reinterpret traditional aesthetics in a modern way. At the Void Pop-up Space on the fourth floor, from June 20 to July 2, Hyundai Department Store’s own beauty select shop "Bclean" will host a pop-up store for the K-beauty brand "Myinstay," unveiling for the first time a diffuser collection featuring traditional Korean package designs. On the same floor, at the pop-up studio, a pop-up store for the K-bedding brand "Bean Collection" will be open from June 24 to July 8, offering discounts on popular products.

A Hyundai Department Store representative stated, "We plan to present a diverse range of content so that customers can experience a distinctive K-culture while shopping," adding, "We will continue to develop new content and provide unique shopping experiences in innovative ways."

This content was produced with the assistance of AI translation services.