Mokpo, Shinan, and Haenam Join Forces, Wando and Jindo Linked... Jeonnam Southwest Tourism Council Launched

Gwangju-Jeonnam Korea Tourism Office and Regional Council Launched
Joint Initiative to Develop and Promote Themed Marine Tourism Products

The Gwangju-Jeonnam Regional Office of the Korea Tourism Organization announced on June 19 that it has launched the "Jeonnam Southwest Region Themed Tourism Governance Council" in partnership with eight local governments and related organizations in the southwest region of Jeollanam-do.

At the agreement ceremony of the ‘Themed Tourism Governance Council in the Southwestern Region of Jeonnam’ held on the 18th, officials from the Korea Tourism Organization along with eight local governments and related organizations in the Southwestern region of Jeonnam are taking a commemorative photo. Photo by Korea Tourism Organization

The council was established to discover tourism content that connects the region by utilizing marine tourism resources in Jeollanam-do, and to link these discoveries to the planning and sale of tourism products.

The participating local governments are Gangjin County, Mokpo City, Shinan County, Yeongam County, Wando County, Jangheung County, Jindo County, and Haenam County. Related organizations such as the local cultural and tourism foundations, tourism councils, and the Wando Marine Healing Management Corporation are also involved.

The council will operate using a "unit-type" approach, which groups together three neighboring cities or counties. For example, "Gang-Hae-Young" consists of Gangjin, Haenam, and Yeongam; "Hae-Wan-Jin" connects Haenam, Wando, and Jindo; and "Mok-Shin-Hae" links Mokpo, Shinan, and Haenam. Each regional unit will develop its own tourism products.

The Korea Tourism Organization plans not only to list regional tourism resources as standalone products, but also to expand themed regional packages into joint promotional events on domestic travel platforms and in cooperation with local governments. This will take the form of an expert working group that advances every stage from content discovery to commercialization and marketing.

Park Jungwoong, Head of the National Tourism Headquarters at the Korea Tourism Organization, stated, "For regional tourism to thrive, it is essential to foster organic cooperation and connections among neighboring areas. We will actively cooperate with local governments and relevant agencies to ensure this council becomes a sustainable model for regional collaboration."

This content was produced with the assistance of AI translation services.