[AI Revolution](204) Custom AX Support Company Founded by Former Samsung Electronics and Baidu Engineer... Redbrick Aims for 60% Overseas Share

Selected for the Ministry of SMEs and Startups' 'Post-TIPS' Program
'Dispatch-Type AX' with Developers Deployed to Client Sites
"Focusing on Finance, Education, and the Public Sector"

"Our role is to bridge the gap between global artificial intelligence (AI) models and enterprise systems."

Yang Youngmo, CEO of Redbrick, is interviewed by The Asia Business Daily on the 18th at the Redbrick office in Seongdong-gu, Seoul. Photo by Kang Jinhyung

Yang Youngmo, CEO of Redbrick (pictured), introduced the company during a recent interview with The Asia Business Daily, stating, "Rather than simply supplying generic AI models, our role is to restructure them to fit each company's work systems and apply them to real-world operations." Leveraging his experience developing mobile platforms at Samsung Electronics and handling cloud and big data work at Baidu, Yang now leads Redbrick.

Redbrick, which brands itself as a 'dispatched AX support company,' boasts a strength in its on-site approach—understanding work environments unique to each industry. The company dispatches field-deployed engineers (FDEs) directly to client sites to conduct preliminary research, which is then reflected in the AI system. The FDE position, originally created by Palantir, is distinct from simply implementing existing solutions; instead, it incorporates clients' work processes into the AI system design. Yang explained, "We can go beyond merely introducing AI services and actually build 'operational AX' environments that function based on the distinct operational structures and data of each company."

Redbrick began as a 3D and metaverse-based software creation platform, aspiring to become the "YouTube of the gaming industry," but has recently expanded into enterprise AI transformation (AX). Earlier this month, the company was selected for the Ministry of SMEs and Startups' "Post-TIPS" support program, laying the groundwork to strengthen its enterprise AX platform. Yang stated, "Our business direction has been recognized as we transition to an AI-centered company," and added, "We will focus on building customized AI operational environments for companies, expanding AX projects by industry, and growing our global business."

Redbrick is currently targeting the finance, education, and public sectors. In particular, the company is gaining recognition in education with its AI-powered learning platform, "SueobAI," which enables interactive classrooms where teachers and students can communicate and provides services for teachers to create lesson materials, assisting with lesson preparation. Since last year, Redbrick has signed a business agreement with Seoul National University to develop AI models for use in educational settings and has been conducting proof of concept (PoC) trials so that elementary school teachers can use the technology in practice. Yang noted, "AI offers great potential for personalized learning, content generation, teacher work support, and automation of institutional operations."

Beyond Korea, the company is actively pursuing overseas markets, starting with the United Arab Emirates and Singapore. Redbrick is currently rolling out AI education services in Southeast Asia and Africa, collaborating with foreign governments and educational institutions. Since last year, it has also been working with Daekyo, a leading Korean education company, to target the global edtech market. The company is expanding its networks by participating in the UAE's startup accelerator program, 'Hub71.'

Redbrick's goal is to become a trusted "enterprise AI operating system." Yang emphasized, "Currently, companies are coordinating data and systems as part of AI adoption, but AI will become a basic infrastructure," and added, "We aim to build an 'enterprise AI operating system' that connects companies' knowledge, work processes, and data." He also expressed his ambition to increase the proportion of global business in total revenue from the current 30% to 60%.

This content was produced with the assistance of AI translation services.