Nongshim Participates in the UK's Leading Gourmet Festival "Taste of London"

Exclusive Promotional Booth for "Shin Ramyun"

Nongshim Shin Ramyun booth operating at 'Taste of London' in the UK.

Nongshim is participating in a large-scale gourmet festival held in London, UK, opening a "Shin Ramyun booth" and launching a global campaign.

Nongshim announced on the 19th that it would operate an exclusive promotional booth for Shin Ramyun at the "Taste of London" food festival, held at The Regent's Park in London from June 17 to June 21.

Taste of London is one of the UK's leading gourmet festivals, attracting more than 50,000 visitors each year who experience dishes from world-renowned restaurants and the latest food and beverage trends in one place. Nongshim set up a large Shin Ramyun booth, approximately 45 pyeong (about 149 square meters) in size, across from the event's main feature zone, the "Cook School." Outside the booth, the company placed large sculptures of its flagship products, "Shin Ramyun" and "Shin Ramyun Tumba," side by side to draw attention from visitors and highlight the brand's presence at the venue.

The inside of the booth is divided into an "Experience Zone" and a "Tasting Zone," both filled with diverse programs. In the Experience Zone, visitors play a mini-game where they guess the main ingredients of Shin Ramyun and Shin Ramyun Tumba, and those who succeed receive a product, offering a natural brand engagement experience. The Tasting Zone provides opportunities to taste Shin Ramyun and Shin Ramyun Tumba prepared using instant noodle cookers. Reflecting the recent surge in interest in Korean culture in the UK, the booth is also decorated with tables and chairs inspired by Korea's unique "Pojangmacha" (street food tents), providing visitors with a special K-culture experience.

This content was produced with the assistance of AI translation services.