OpenAI Launches 'ChatGPT Advertising Service' in Korea for Free and Go Plans
Separated from ChatGPT's Responses
Users Can Hide Advertisements
OpenAI is introducing a pilot service that brings advertising to its artificial intelligence (AI) chatbot, ChatGPT, in Korea.
OpenAI announced that it is expanding the ChatGPT advertising pilot to Korea starting on June 19, 2026. The service targets adult users on both the free plan and the GO plan, which is priced at 13,000 won per month. Users subscribed to the Plus, Pro, Business, Enterprise, and Edu plans will not see ads.
OpenAI first launched advertising in the United States, United Kingdom, Canada, Australia, and New Zealand. The company explained that, in these initial pilot markets, it confirmed strong interest from businesses seeking to reach customers through conversational environments based on user intent.
Advertisements are separated from ChatGPT's generated responses, and users can clearly identify them as "sponsored content." OpenAI stated that advertisers cannot influence ChatGPT's responses and that advertisements do not affect the objectivity or independence of those answers.
Individual users' conversation content and personal information are not provided to advertisers. Advertisers have access only to aggregated data, such as the number of ad views and clicks, but cannot access individual users' conversation history or personal information.
Users can hide displayed ads or provide feedback, and they can manage ad personalization settings and their overall ad experience through their settings.
OpenAI does not display ads to accounts confirmed or suspected to belong to minors. The system is also designed to prevent ads from appearing in conversations related to sensitive or potentially regulated topics, such as mental health or politics.
During the pilot operation, OpenAI plans to review user experience and feedback to continuously improve the advertising experience.
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Kyunghoon Kim, Country Manager of OpenAI Korea, said, "OpenAI’s mission is to ensure that AI benefits all of humanity," adding, "Advertising can help broaden access so more people can use ChatGPT’s valuable AI features without financial burden."
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