"Best Time to Buy Winter Clothes"... GS Shop Offers Up to 51% Off Premium Outerwear
'Cool Early Buy Off-Season Specials' Event
Simultaneous TV Home Shopping, Mobile App, and Live Commerce Launch
On June 19, GS Shop announced that it is holding the 'Cool Early Buy Off-Season Special' event across all channels, including TV home shopping, mobile application (app), and live commerce, where customers can purchase winter apparel at reasonable prices.
First, at 10:25 a.m. on the same day, GS Shop’s TV broadcast will feature its in-house fashion brands 'Stefanel' and 'Ssooul,' offering wool-alpaca and cashmere coats, as well as goose down jackets, at discounts of up to 51%. On the same day at 8:00 p.m., GS Shop’s mobile live commerce 'Shoppy Live' will introduce Ssooul products once again.
On June 20, the second off-season event for 'Lobo' will take place, featuring Italian goat suede jackets offered at discounts of up to 250,000 won during the broadcast only.
The Morgan premium line is also prepared at the lowest prices across all broadcasts. On June 29, the launch of Morgan's 'Wool Silk Collection' will include trench coats, jackets, and pants, which will be discounted by up to 200,000 won from the launch price. Additionally, a 100% cashmere coat made from Inner Mongolian cashmere will be offered in the 900,000 won range, which is 500,000 won less than the launch price.
Previously, the Spanish leather brand 'Lobo' saw strong interest during GS Shop’s off-season broadcast last month, with mustang coats generating 600 million won in orders within just 30 minutes. In the early off-season event pre-released via GS Shop’s mobile app since June 13, 100% cashmere coats from Ssooul and Morgan, each priced around 1 million won, also gained popularity.
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Jiwoon Lee, Head of Fashion 2 Team, Home Shopping BU at GS Retail, stated, "We hope customers will enjoy premium outerwear and knitwear for winter at more reasonable prices."
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