SILICONTWO to Open K-Beauty Flagship Store on Champs-Élysées in Paris

MOIDA to Open 466sqm Flagship Store, Creating a K-Beauty Experience Space
Showcasing 90 Brands and 1,300 Products, Aiming for 100 Global Stores by 2027

MOIDA, the curated shop brand operated by K-beauty global distribution platform Silicontwo, announced on the 18th that it will open a large flagship store on the Champs-Élysées in Paris, France this coming July.

The new store will be located in the heart of the Champs-Élysées, occupying approximately 466 square meters (141 pyeong). Situated in one of Europe’s top commercial districts, which draws over 100 million visitors annually, this will be MOIDA’s largest store to date and its second K-beauty flagship store in Paris.

Silicontwo has identified France as a key K-beauty market within Europe and made the decision to launch the new store accordingly. France is known for its high cosmetics consumption in Europe, and imports of Korean cosmetics have seen rapid growth in recent years. In particular, the Champs-Élysées, with its high proportion of international tourists, is regarded as an advantageous location for boosting global brand awareness.

The store will feature around 90 K-beauty brands with strong global recognition, including COSRX, Medicube, Beauty of Joseon, Anua, Biodance, and Centellian24, offering more than 1,300 products. After the store opening, Silicontwo plans to hold a series of brand pop-up events in succession.

The Champs-Élysées location will operate not just as a retail space but as an experiential store that offers a "Korean beauty experience." In addition to product trials, pop-up events and customer participation programs will be held regularly, allowing global visitors to directly engage with the latest K-beauty trends.

This store opening is part of Silicontwo’s global offline expansion strategy. MOIDA currently operates about 20 stores in the United States, United Kingdom, France, Italy, and Indonesia, and is planning additional openings in major markets such as Portugal, Germany, Spain, and Dubai this year. The company is accelerating its global business expansion with the goal of securing more than 100 stores worldwide by 2027.

This content was produced with the assistance of AI translation services.