"That Ad Is Not Mine"... Lee Jihye Targeted by 'Deepfake'

Reveals Face Misuse on SNS Account
Links Lead to Sale of Sweet Potato Snacks and Other Products

Lee Ji-hye, a singer-turned-broadcaster, has released an advertisement video featuring her face digitally manipulated and urged the public to be cautious.

On June 18, Lee Ji-hye posted the advertisement video on her social networking service (SNS) account, stating, "I did not film this." She added, "I've been receiving a lot of DMs (direct messages) lately, but you should never click that link or purchase (the product) through it," emphasizing the need for caution.

Advertisement video using Lee Ji-hye's face without permission. Screenshot from Lee Ji-hye's Instagram

In the video, Lee Ji-hye appears to be eating sweet potato snacks or directly promoting underwear products. While the movements look relatively natural, the footage was not filmed by Lee Ji-hye herself. Therefore, it is presumed to be a deepfake advertisement that used Lee Ji-hye's face without permission. At the bottom of the video, it even falsely credits her YouTube channel, "Not Annoying Attention Seeker," as the source.

Lee Ji-hye commented on the website linked to the video, saying, "It seems to be somewhere in China," and explained, "Although it's written in Korean, if you look closely, something feels off." She further expressed her dissatisfaction, saying, "Honestly, wherever this was made, it's just terrible."

As seen in this case, if someone unlawfully manipulates another person's face to make it appear as if they are a model for a specific product, or uses it to induce fraudulent sales, they may face up to seven years in prison, up to ten years of disqualification, or a fine of up to 50 million won under the Information and Communications Network Act for 'defamation by false information and violation of portrait rights.'

This content was produced with the assistance of AI translation services.