"Olive Young Causes a Sensation in the US as 'Top Korean Cosmetics'... But Who's Really Making Money? [Weekend Money]"

After Olive Young's Entry into the U.S.
Athome's Beauty Brand 'Thome' The Glow Ranks No. 1
"Focus on Manufacturers Securing ODM Contracts for Athome’s Fragrance Cosmetics"

As CJ Olive Young expands into the United States by opening offline stores, there is growing attention on manufacturers that secure Original Development Manufacturing (ODM) orders for brands experiencing rapid sales growth in the US market.

Ji Eun Kim, a researcher at BNK Securities, recently stated in the report "Olive Young's Expansion Status in the US," that "AtHome's beauty brand THOME is following a similar full lineup expansion path as APR did with Medicube." She added, "It is important to closely watch manufacturers that obtain ODM orders for AtHome's fragrance cosmetics."

THOME is a beauty brand from AtHome, a privately held company that originally started as the home appliance brand MINIX. AtHome launched THOME in 2024, and is targeting sales of 144.2 billion won in 2025, with a goal of going public through an IPO in 2028.

Researcher Kim commented, "After Olive Young opened its Pasadena store in the US, the product that achieved number one on the overall online mall ranking for nine consecutive days and sold out its initial stock was not Medicube, the domestic device powerhouse, but THOME's 'The Glow Signature.' Recently, THOME has also taken the top spot in the sales ranking on the Shilla Duty Free online mall, accelerating its expansion into global channels."

She further noted, "What is noteworthy is that THOME is not simply a device-only brand. The brand is aiming for full lineup expansion, progressing from skincare (THOME Program, CPR Serum) to devices (The Glow) and then to makeup (with the THOME AVO trademark application)."

This content was produced with the assistance of AI translation services.