Premium Meat Brand Dongraejeong Appoints Yoon Kyunggeun as CEO: "Will Create a Franchise Success Story"

Yoon Kyunggeun, new CEO of Dongnaejeong.

On June 18, premium meat brand Dongraejeong announced that it has newly appointed Yoon Kyunggeun as its CEO, an expert in food service management.

CEO Yoon is a seasoned professional in the restaurant industry, having accumulated extensive experience across the sector. He has served as the head of the strategic planning office at FCG JAPAN, team leader for new business at Samjin Fish Cake, executive director overseeing both domestic and overseas operations at Didim E&F, as well as working in the food service division at CJ.

With the appointment of CEO Yoon, Dongraejeong plans to strengthen its brand competitiveness, systematically build its franchise system, and actively pursue greater operational efficiency at its stores. In particular, the company aims to expand a stable franchise model focused on improving both the operational convenience and profitability of franchisees.

CEO Yoon stated, "In the food service industry, the success of franchisees is just as important as brand competitiveness," adding, "I will grow Dongraejeong into a successful case among premium meat brands through a field-oriented operating system and differentiated menu competitiveness."

Dongraejeong is a charcoal-grilled meat brand that modernizes the classic Korean barbecue experience, offering a unique taste through the use of white charcoal and salted anchovy sauce. The brand is expanding nationwide by providing customers with a special dining experience through high-quality meat and attentive service.

An official from Dongraejeong F&B said, "We expect CEO Yoon's extensive practical experience and strategic capabilities to create great synergy for the brand's growth," adding, "We will continue to pursue a win-win management philosophy in which both franchisees and headquarters grow together."

This content was produced with the assistance of AI translation services.