Hillstate Songpa The Grid, the Core of Bokjeong Station Smart City, Sales Office Opens

Hyundai Engineering & Construction is launching the first complex of a future-oriented mixed-use city, ‘Hillstate Songpa The Grid’, in the area around Bokjeong Station in Songpa-gu, Seoul, as part of efforts to establish a new growth hub in the southeastern region of Seoul. With the opening of its sales office, Hyundai Engineering & Construction has begun full-scale project promotion and the sales schedule, holding business briefings with refreshments every Friday along with visitor gift events.

The business briefing held at the sales office of Hillstate Songpa The Grid

‘Hillstate Songpa The Grid’ is highly symbolic as the inaugural supply complex marking the beginning of the ‘Songpa·Wirye The Grid’ project, which is the core axis of the Bokjeong Station Smart City development.

View of Bokjeong Station Smart City Project Site

The Bokjeong Station Smart City is a large-scale mixed-use development project expected to become a new future growth hub in southeastern Seoul, with the initiative centered around three major development axes.

At the heart of the project is the ‘Songpa·Wirye The Grid’ development, which will feature major corporate R&D centers, branded shopping malls, officetels, and knowledge industry centers. This project, consisting of Mixed-Use Sites 2 and 3 and Urban Support Facilities Site 1, is anticipated to go beyond simple residential development, integrating work, consumption, and cultural functions into a future-oriented mixed-use city.

In particular, Mixed-Use Site 2, which will house a research organization specializing in core future mobility technologies, has entered the full-scale construction phase this month. ‘Hillstate Songpa The Grid’, to be established on Mixed-Use Site 3, is also set for imminent sales, reinforcing the view that the vision for Bokjeong Station Smart City is steadily becoming reality.

Additionally, the development of the ‘POSCO Global Center’, which will serve as a key R&D hub for the metropolitan area with POSCO Holdings and major affiliates moving in, is underway. The ‘Bokjeong Station Transit Center Complex Development’ (with a new bidding process planned), which will directly connect to Bokjeong Station, is also being pursued.

As a result, the area around Bokjeong Station is considered highly likely to grow into a self-sustaining new city. With the planned establishment of large corporate R&D facilities, major commercial centers, and an integrated transit system, robust demand and increased floating population are expected, leading to a likely rise in local value.

The location is also attracting attention as a key transportation hub. Bokjeong Station offers a “double station area” with access to both the Suin–Bundang Line and Line 8, making travel to Jamsil, Munjeong, Pangyo, and the Gangnam area convenient. Furthermore, the Wirye Line tram is set to open in the second half of this year, raising expectations for a “triple network premium” in the future.

Moreover, the Wirye–Sinsa Line, which will connect Wirye New Town to Samseong Station and Sinsa Station, passed its preliminary feasibility study last March, accelerating project implementation. Once the line opens, it will take approximately 14 minutes from Wirye Central Station to Samseong Station and 24 minutes to Sinsa Station. This is expected to significantly enhance overall transportation conditions, enabling even faster connections from Wirye New Town and major residential zones in Songpa to the core business districts of Gangnam.

Since the area offers the optimal conditions favored by high-income single or two-person households seeking to enjoy both work and leisure in the city center, as well as by emerging venture companies, it is expected to establish itself as a new landmark representing the southeastern Seoul belt.

A sales representative stated, “Bokjeong Station Smart City is a key development project that will drive the future value of southeastern Seoul. As the project progresses in phases, the status of the area is expected to rise even further.”

‘Hillstate Songpa The Grid’ will be located at 34 Wiryejungang-ro, Songpa-gu, Seoul, with four basement levels and 16 above-ground floors, exclusive areas ranging from 34 to 119 square meters, and a total of 1,393 units. The sales office is located near Changgok-dong, Seongnam-si, Gyeonggi-do.

This content was produced with the assistance of AI translation services.