Cheer for the World Cup with Top Donghaeng Products

Special Discount Event for Donghaeng Products Launched for Peak Summer Beer Season

The Ministry of SMEs and Startups announced on June 18 that it will hold a discount event linking “Donghaeng products” (three types of popular snacks among participants in the April Donghaeng Festival) and the local craft beer Jeju Beer, in an effort to boost small business sales and stabilize consumer prices.

The products participating in this event are as follows: ▲Seaweed chips from Bugak Maeul, an agricultural corporation; ▲Nuts from San & Deul Ae; and ▲Seafood snacks from Sunhae Seafood. Bugak Maeul is a local small but strong company founded by a young entrepreneur from Gwangju’s 1913 Songjeong Station Market. The company is recognized as a leading success story for revitalizing traditional markets by modernizing regional agricultural and marine products such as lotus root and kelp.

San & Deul Ae is a company that began as a small-capital startup and popularized the “handful of nuts” market by selling large-quantity nuts in small packs. Through ongoing innovation, including the introduction of sterilization systems and packaging processes to prevent nut rancidity, the company has driven both quantitative and qualitative growth in the nut market. Sunhae Seafood started as a dried seafood processor and has grown by launching ready-to-eat meals and snack products using seafood such as squid and salmon. Hanul & Jeju (Jeju Beer) is Korea’s leading craft beer company, which grew through support from the Ministry’s Local Creator Program and was listed on the KOSDAQ market in 2021.

This event, held in cooperation with the offline retail industry, has reduced the burden of entry and marketing costs for small business owners. As a result, consumers can purchase products at lower prices. Jeju Beer will be sold at 8,900 won for a four-can pack, while the three Donghaeng products will also be available at discounts of up to 38% compared to regular retail prices.

The event will begin on June 19, coinciding with the national football team’s second group stage match in the World Cup, at 23 Segyero Mart stores nationwide. From mid-July, the Donghaeng products will also be available at Seven Eleven convenience stores across the country. The Ministry plans to continue promoting various themed events so that excellent products discovered through the Donghaeng Festival can grow into nationwide brands even after the World Cup season.

This content was produced with the assistance of AI translation services.