Maniker F&G Teams Up with Miminee Tteokbokki to Launch 'Crispy Chicken Tteokbokki'...Expanding Ready-to-Eat Meal Lineup

Maniker F&G has launched a new product in collaboration with the tteokbokki specialty brand Miminee Tteokbokki, offering customers the convenience of enjoying both chicken and tteokbokki in a single meal, as part of its strategy to target the ready-to-eat meal market.

The meat processing specialist Maniker F&G announced on June 18 that it has released two types of "Crispy Chicken Tteokbokki," which combine Miminee Tteokbokki's signature sauce with its own popular product, "Crispy Chicken."

This new product was designed to reduce the inconvenience of having to buy or cook chicken and tteokbokki separately, making it easier for consumers to enjoy both menu items with just one product.

Miminee Tteokbokki has built its reputation among consumers with its unique sauce, and through this partnership, Maniker F&G's expertise in chicken manufacturing has been combined with Miminee's distinctive tteokbokki flavor.

The products come in two flavor options to cater to a variety of consumer preferences.

The "Crispy Soy Sauce Chicken Tteokbokki" features a sweet and savory soy garlic sauce that delivers a familiar yet rich taste, while the "Crispy Spicy Chicken Tteokbokki" uses a pungent spicy garlic sauce aimed at consumers who prefer a spicier option.

Both products include chewy, sauce-absorbing rice cakes and chicken that is both crispy and juicy. In particular, the assortment includes drumstick and wing pieces, allowing customers to enjoy the different textures of various chicken parts.

In addition, the practical combination of chicken and tteokbokki enhances convenience for a variety of occasions, making it suitable not only as a meal but also as a late-night snack or a home party menu item.

The cooking process is also simple. With the one-pan cooking method, chicken and rice cakes are cooked together in a single pan, and then the sauce is added, allowing for easy preparation without complicated steps. The meal can be ready in about 15 minutes without the need for defrosting, and clean-up is also minimized.

A Maniker F&G representative said, "As more consumers are enjoying chicken and tteokbokki together, we decided to launch this new product in collaboration with Miminee Tteokbokki. We will continue to release differentiated products that reflect various lifestyles and preferences, based on our commitment to consumer-centered management (CCM)."

Meanwhile, the two types of "Crispy Chicken Tteokbokki" are available for purchase at offline retail channels such as No Brand and Lotte Mart, as well as online channels including Coupang and Naver Smart Store.

A launch event will also be held. From June 18 to July 1, Maniker F&G will run a 1+1 promotion for the "Crispy Spicy Chicken Tteokbokki" product at No Brand stores.

Maniker F&G plans to enhance consumer convenience and strengthen its competitiveness in the home meal replacement (HMR) market through this new ready-to-eat product that combines chicken and tteokbokki.

This content was produced with the assistance of AI translation services.