[Today's New Product] "Fruit Candy with Poetry" ... 'Anytime' and 'Green Grape Candy' Limited-Edition Literature Collaboration

Collaboration Goods or Products Offered with Poetry Collection Purchases at Kyobo Bookstore

Lotte Wellfood announced on the 18th that it will collaborate with the publisher Bookk to launch two types of season-limited candies capturing the emotions and themes of popular poetry collections: 'Anytime Literature Collaboration Peach Flavor' and 'Green Grape Candy Literature Collaboration.'

This collaboration product embodies the fruit motifs and sentiments found in popular poetry collections in the form of candies. Lotte Wellfood is introducing the 'Anytime Peach Flavor' inspired by poet Jeong Eui's poetry collection 'Peach One Bite,' and the 'Green Grape Candy' based on poet Dohae's collection 'Green Grape Filament.' The product packaging features design elements reflecting the covers and emotional themes of each poetry collection.

Lotte Wellfood announced on the 18th that it is collaborating with the publisher Bookk to launch two seasonal limited-edition candies that capture the emotions and themes of popular poetry collections: 'Anytime Literary Collaboration Peach Flavor' and 'Green Grape Candy Literary Collaboration,' among others. Provided by Lotte Wellfood

Lotte Wellfood explained that it planned this unique collaboration combining literature and food after noticing that poetry collections themed around summer and fruit had made it onto the bestseller lists.

These collaboration products will be available through nationwide distribution channels and Kyobo Bookstore. Next month, Lotte Wellfood will hold special exhibitions at the Kyobo Bookstore Gwanghwamun and Yeongdeungpo branches. During the event period, customers who purchase the collaboration poetry collections will receive either collaboration goods or one of the products as a gift.

Lotte Wellfood is also expanding consumer touchpoints online. From the 19th to the 17th of next month, a youth literature collaboration exhibition will be held on Yes24, where both the collaboration poetry collections and products will be introduced together.

Lotte Wellfood plans to launch two more products in the future: honey tomato-flavored jelly and watermelon-flavored jelly, inspired by poet Cha Jeongeun's poetry collections 'Tomato Cup Noodles' and 'Joyful Watermelon,' which have also made it onto the Kyobo Bookstore poetry bestseller list.

A representative from Lotte Wellfood stated, "We have noticed the growing 'text hip' trend, where literature is enjoyed as a cultural content, especially among younger generations. We plan to continue providing new experiences and enjoyment to consumers by collaborating with various cultural contents in the future."

This content was produced with the assistance of AI translation services.