Pulmuone Achieves Unrivaled No. 1 in U.S. "Tofu Market," Surpassing 100 Billion Won in Sales

No. 1 Market Share in the U.S. Tofu Market for 11 Consecutive Years

Pulmuone continues to maintain its unrivaled No. 1 position in the U.S. tofu market.

On June 18, Pulmuone announced that its U.S. subsidiary recorded cumulative tofu sales of 107.8 billion won last month, a 16.8% increase from the same period last year. Despite a general decline in consumer sentiment due to local inflation, the company has succeeded by lowering entry barriers with tofu products tailored to mainstream consumer tastes and needs, and by continuously expanding production infrastructure to increase supply.

Pulmuone’s U.S. subsidiary offers a diverse range of tofu products to local consumers through approximately 15,000 major retail stores across the United States, including Walmart, Whole Foods Market, Kroger, Target, and Publix. The product lineup includes 'Water Pack Tofu,' which features a firmer texture and is packaged with filling water; 'High Protein Tofu,' enhanced for protein content and cooking convenience; and 'Processed Tofu,' which is grilled and seasoned to suit Western palates.

This growth was primarily driven by Water Pack Tofu, which accounts for around 70% of total tofu sales. By significantly increasing supply—especially to large new retail partners secured in September of last year—Water Pack Tofu achieved sales of 79.9 billion won as of last month, up approximately 24% from the same period last year, making it the main growth engine for Pulmuone’s U.S. tofu business. In addition, the entry of Soft Tofu into major local retailers’ private label (PL) lines, as well as strong sales in existing big-box discount channels, created synergy and delivered meaningful growth across the distribution network.

Furthermore, the strong performance of the high-protein and processed tofu lines, developed to match local tastes and consumer convenience, contributed to the overall growth. High Protein Tofu achieved sales of approximately 19.2 billion won—a more than 13% increase from the same period last year—driven by steady growth across most channels, including Asian markets and discount stores. Processed Tofu also grew by over 9% year-on-year, reaching about 8.8 billion won in sales, ensuring balanced growth across all tofu product lines of Pulmuone’s U.S. subsidiary.

Pulmuone has continued to invest in production infrastructure to proactively respond to the explosive increase in local U.S. tofu demand. In particular, in March of this year, the company completed the expansion of its eastern Ayer tofu plant in Massachusetts, establishing a hyper line capable of producing 9,000 blocks of tofu per hour and doubling its production capacity. If the expansion of the Soft Tofu production facility at the Fullerton plant in California is also completed within the year, the company is expected to gain additional momentum for entering new markets such as food service, global restaurant franchises, and B2B food ingredient channels.

As of this year, Pulmuone has maintained the No. 1 market share in the U.S. tofu market for 11 consecutive years. Since acquiring Nasoya, the leading U.S. tofu brand, in 2016 and officially launching its tofu business, Pulmuone’s U.S. subsidiary has consistently introduced new tofu products that cater to local tastes and needs, leading the U.S. tofu market. As a result, Pulmuone’s U.S. tofu sales have set record highs every year since 2021.

This content was produced with the assistance of AI translation services.