[Today’s New Product] "Taking on the K-Snack Craze"... Orion Launches Two Jijimi Varieties

Introducing "Buchujeon Flavor" and "Kimchijeon Flavor"

Orion announced on the 18th that it will launch two types of crispy jeon-flavored snacks, "Buchujeon Flavor" and "Kimchijeon Flavor," capturing the taste of Buchujeon and Kimchijeon.

Orion announced on the 18th that it is launching two varieties of jeonimi, 'Buchujeon Flavor' and 'Kimchijeon Flavor', that capture the crispy taste of buchujeon and kimchijeon. Provided by Orion

The name "Jijimi" is inspired by "Jijimi," a native Korean word meaning buchimgae or jeon (Korean savory pancakes). To authentically replicate the unique flavor and texture of buchimgae, the snacks are made by adding real ingredients and lightly pan-frying them into thin shapes. The new lineup includes "Buchujeon Flavor," which features the fragrant taste of actual chives, and "Kimchijeon Flavor," which highlights the deep, spicy savoriness of kimchi.

An Orion official stated, "By using real chives and kimchi, we've preserved the authentic flavors and the signature crispy texture of Korean pancakes. With the growing global popularity of K-food and increased interest in traditional Korean flavors, we expect these products to appeal to a wide range of consumers."

This content was produced with the assistance of AI translation services.