One App for Banking, Securities, Cards, and Insurance... Shinhan Financial Enhances Convenience with 'SuperSOL' (Comprehensive)

Shinhan Financial Group Holds SuperSOL Unpacking Event on June 17
Breaking Down Internal Barriers to Launch a Unified Financial Platform

Shinhan Financial Group has unveiled the application 'Shinhan SuperSOL', which combines all the functions of banking, securities, credit cards, and insurance into one. This is expected to enhance convenience for consumers who previously had to use separate apps for each financial company.

Jin Okdong, Chairman of Shinhan Financial Group, is delivering a vision speech at the 'Shinhan Super SOL' unpacking event held on the 17th at the Shinhan Bank headquarters in Jung-gu, Seoul. Shinhan Financial Group

On the morning of June 17, Shinhan Financial Group held the Shinhan SuperSOL unpacking event at the Shinhan Bank headquarters in Jung-gu, Seoul. The event was themed 'Meet the Financial Universe in Your Hands'.

Jin Okdong, Chairman of Shinhan Financial Group, was the first to take the stage and delivered a vision speech. He stated, "Banking, card, securities, and insurance all belong to the financial sector, yet the barriers between them have been too high. Even though they are all part of Shinhan Financial Group, customers had to visit each service separately because they were not connected." He added, "Shinhan SuperSOL aims to eliminate those long-standing boundaries and disconnects."

Chairman Jin further emphasized, "We want to offer a new financial experience you have never had before, based on SuperSOL's exclusive products and personalized UI (user interface) and UX (user experience). We will establish ourselves as an essential financial app for daily life, leveraging Shinhan's unique capabilities."

The most notable feature of SuperSOL is its 'complete integration' structure. It is an all-in-one financial platform that breaks down the boundaries by integrating the full range of banking, securities, credit card, and insurance functions. Previously, users had to use separate apps for each affiliate's detailed work, but SuperSOL now enables them to handle financial work across all affiliates within the group using a single app.

The home screen is designed so that users can customize it themselves. Users can place frequently used services at the top or hide unnecessary information. In addition, the 'Today' section at the very top of the home screen allows users to check important dates such as payday, card payment due dates, and loan maturity dates.

Jungseongik, Head of the Customer Platform Division at Shinhan Bank, said, "Previously, finding what you wanted in the app required endless scrolling, but now you can move frequently used features up and organize the home screen yourself. The 'Today' section is the most valuable spot for ads, but we're giving it back to our customers."

An artificial intelligence (AI) agent has also been fully introduced. With just a simple keyword or a natural conversation, users can receive support for everything from financial product recommendations to subscription and management. There are over 50 types of work that can be completed through conversation alone. When a user asks a question, the agent connects them to the relevant service. For example, if a user asks, "How are Tesla stocks doing?" the agent recognizes it as a securities inquiry and provides the relevant information.

The flagship product of this integration, 'Shinhan SOL Link (LINK)', is a hybrid account that combines bank deposits and stock investment functions. Without needing to open a separate securities account or transfer funds, users can buy and sell stocks with money deposited in their bank liquidity account. The stock trading fees are 0.01% for domestic stocks and 0.07% for international stocks.

Yang Jingeun, Head of the Platform Business Division at Shinhan Investment & Securities, said, "With just SuperSOL, you can now save, invest, reduce taxes, and manage your retirement pension—everything you need to build and grow your assets. We have made investing easier and more advantageous through the SOL Link account. After today, when people ask, 'Will customers think of their bank when investing in stocks?' the answer can be 'yes'."

This content was produced with the assistance of AI translation services.