"Fight Humidity in the Rainy Season"... Gwangju Shinsegae Expands Sales of Dehumidifiers and Ventilation Appliances

HIMPEL Achieves 300% of Sales Target Within Three Weeks of Store Opening

LG and Samsung Dehumidifiers Featured Together... Anticipation for Rainy Season Sales Surge

With the approaching rainy season, consumer interest in dehumidifiers and ventilation appliances is rising, prompting Gwangju Shinsegae to expand sales of related products.

Gwangju Shinsegae Co., Ltd. announced on the 17th that it is introducing a wide range of home appliances equipped with dehumidification and ventilation functions, as more rain and higher temperatures than average are expected this summer.

The Korea Meteorological Administration has forecasted that rainfall in June and July this year will be higher than usual, with an increased likelihood of localized torrential downpours. As a result, interest in indoor humidity management and air quality improvement is growing, leading to a rising demand for dehumidifiers and ventilation appliances.

An employee at the Series Store on the 7th floor of the main building of Gwangju Shinsegae is showcasing a product collaborated with GTO.
Photo by Gwangju Shinsegae

In response to this demand, Gwangju Shinsegae newly opened a HIMPEL ventilation appliance store on the 8th floor of its main building in May. Within about three weeks of opening, HIMPEL achieved 300% of its sales target, gaining attention as a leading home appliance brand for the rainy season.

HIMPEL is a brand with a high market share in the bathroom ventilator sector and has recently expanded its product line with the 'Hugente Nova', a multifunctional ventilator that combines dehumidification, heating, and hair-drying features. In particular, it has received positive feedback from consumers for its application of a motorized damper technology that blocks external cigarette smoke and unpleasant odor backflow.

At the HIMPEL store in Gwangju Shinsegae, the flagship Hugente Nova series is being offered at discount prices, along with promotions such as installation fee support and free gifts.

The home appliance section is also running dehumidifier marketing campaigns targeting demand during the rainy season.

LG Electronics is showcasing its Objet Collection dehumidifier featuring inverter technology. With a low-noise and high-efficiency design, it reduces electricity costs, and its large 25-liter capacity allows effective dehumidification even in spacious areas.

Samsung Electronics is selling an AI-powered inverter dehumidifier. Its features include smartphone connectivity for remote control and the ability to automatically adjust power consumption and noise levels according to the user environment.

A Gwangju Shinsegae representative stated, "There is growing interest not only in dehumidification, but also in multifunctional products that combine ventilation, heating, and hair-drying functions. In preparation for the upcoming rainy season, we are strengthening our product lineup so customers can experience and compare a variety of products."

This content was produced with the assistance of AI translation services.