Jeongdaun Launches "Banmari Samgyetang" for Single-Person Households... Targeting the Convenient Health Food Market

Jeongdaun, a company specializing in duck and meat processing, is expanding into the convenient health food market with the launch of its new product, "Banmari Samgyetang," targeting single-person households and small families.

Jeongdaun announced on June 17 that it has released "Banmari Samgyetang," a product that can be enjoyed comfortably alone ahead of the upcoming Boknal (the hottest days of summer).

This new product was planned to reflect the changing dining culture of the rapidly increasing number of single-person and small households. Unlike traditional whole chicken Samgyetang products, which may feel burdensome in terms of quantity and price, it is offered in a 700g portion, making it suitable for a single meal with a convenient cooking method.

In particular, as dining out becomes more expensive due to high inflation, the product is designed so that consumers can easily enjoy nourishing food at home. It mainly targets customers who prefer smaller portions, such as people living alone, office workers, and seniors.

Jeongdaun's Banmari Samgyetang uses domestically sourced chicken, ginseng, glutinous rice, garlic, and other key ingredients to recreate the traditional flavor of Samgyetang. The rich, deeply flavored broth highlights the taste of chicken and other ingredients. It can be conveniently prepared using only a microwave or double-boiling method, allowing anyone to enjoy warm Samgyetang without additional cooking steps.

Recently, as the number of single-person households increases, the food industry is seeing rising demand for personalized food products, leading to fierce competition in the development of small-portion and convenient meal products. According to Statistics Korea, the proportion of single-person households continues to grow. As a result, there is increasing interest in home meal replacement (HMR) products with appropriate portions for solo diners.

Samgyetang, a representative summer health food, is also shifting from being a menu enjoyed by families to a form that individual consumers can easily purchase and eat on their own.

A Jeongdaun official stated, "The culture of consuming health foods during Boknal is also shifting from family-oriented to personalized consumption. While we have reduced the portion size of Banmari Samgyetang to make it less burdensome for solo diners, we have maintained the authentic taste and nutrition of Samgyetang."

The official added, "We plan to continue introducing a variety of convenient meal products that enhance convenience and satisfaction, in line with evolving food culture and consumer needs."

Meanwhile, Jeongdaun's Banmari Samgyetang is available for sale through Jeongdaun Mall and Naver Smart Store. Jeongdaun also plans to expand its online and offline distribution channels to strengthen its strategy in the convenient health food market, making the product available year-round, not just during the Boknal season.

Responding to the growing demand for small-portion, high-quality health foods, Jeongdaun aims to keep up with changing consumer trends and further enhance its competitiveness in the convenient meal market with Banmari Samgyetang at the forefront.

This content was produced with the assistance of AI translation services.