Motrex Explores Expansion of Automotive Electronics Lineup in Brazil...Participates in Hyundai Motor and Mobis Conference
Motrex has begun exploring the possibility of expanding its automotive electronics product lineup for local service and parts channels in Brazil.
On June 17, Motrex announced that its Brazilian subsidiary participated in a conference hosted by Hyundai Motor Brasil (HMB) and Hyundai Mobis, targeting local dealerships as well as service and parts professionals. Motrex's Brazilian subsidiary joined the event based on its experience supplying 8-inch AV products for local vehicles. At the conference, the company introduced its existing supply products and main automotive electronics lineup to dealership and service and parts representatives, seeking opportunities to propose additional products through post-sales service and parts channels.
During the conference, Motrex showcased a range of automotive electronics products, including its 8-inch AV product, RSE (Rear Seat Entertainment), dash cams, and EV chargers. In particular, the company confirmed interest from local dealership channels in products such as the RSE and other vehicle convenience and infotainment devices. Motrex plans to review the potential for product proposals and supply in collaboration with local sales organizations, with its Brazilian subsidiary at the forefront.
Motrex has accumulated experience in supplying in-vehicle infotainment (IVI), AVN, RSE, and external displays, focusing on both interior and exterior vehicle interface products. Notably, the company has supplied key components such as infotainment, RSE, and external displays for Hyundai Motor Group's autonomous robotaxi project, establishing references in the special-purpose mobility and automotive display sectors.
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A Motrex official stated, "The Brazilian market is a region where service and parts demand after vehicle sales is critical, making it essential to strengthen connections with local dealerships and service networks. Through our Brazilian subsidiary, we will continue to propose automotive electronics products that meet local market needs and consistently seek opportunities to expand our product offerings within service and parts channels."
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