[New Release of the Day] "How About Drinking Instead of Patbingsu?"... Namyang Dairy Products' 'Danpatemong'

Pre-Launched on Kakao Makers

Namyang Dairy Products announced on the 17th that it has pre-launched a new product, "Danpatemong," which captures the flavor of sweet red bean paste using domestically produced red beans, on Kakao Makers.

This new product was developed inspired by "patbingsu," a popular summer dessert in Korea. Based on the brand identity of Namyang Dairy Products’ flagship processed milk brand "Chocoemong," the product is made using domestically sourced first-grade milk and a red bean concentrate made from Korean red beans. Danpatemong comes in a 190ml six-layer sterile Tetra Pak, making it easy to enjoy conveniently.

Namyang Dairy Products announced on the 17th that it has pre-launched a new product, "Danpatemong," which captures the flavor of sweet red bean paste made with domestically produced red beans, on Kakao Makers. Provided by Namyang Dairy Products

To raise awareness in the early stages of the new product launch, Namyang Dairy Products is pre-launching Danpatemong through Kakao Makers' group ordering platform. The company plans to expand sales to major online and offline channels in the future. Until June 30, Danpatemong will be available for group orders in packs of 24 at a discounted price on Kakao Makers, and a portion of the proceeds will be donated to the Korean Epilepsy Association's epilepsy awareness improvement campaign.

To commemorate the launch, the company is also running a product trial group and holding an event. Until July 1, there will be a social network service (SNS) event where participants can leave their expectations for the new Danpatemong on Namyang Dairy Products’ official Instagram and share the post.

Kim Yunhwan, Category Manager at Namyang Dairy Products, said, "Danpatemong is the second attempt to expand the Emong brand into the dessert category, following Matchaemong. Based on the trust established by Chocoemong, we plan to diversify the Emong lineup and further strengthen our presence in the processed milk market."

This content was produced with the assistance of AI translation services.