"450,000 Gambling Comments in Two Weeks" Chinese SNS Declares War on Illegal World Cup Gambling

Xiaohongshu Launches Gambling Crackdown During World Cup

Full Cooperation With Local Authorities and Increased Reporting Efforts

As excitement for the 2026 FIFA World Cup in North and Central America continues to build, Chinese social networking service (SNS) Xiaohongshu has announced that it will conduct gambling crackdowns during the World Cup period.

On the 16th, China's Jiemian News reported, "To foster a healthy viewing environment during the World Cup, Xiaohongshu will carry out intensive crackdowns on illegal gambling activities and related content."

Xiaohongshu, known as the Chinese version of Instagram. Baidu of China.

According to the report, since the announcement of the "Notice on the Regulation of Gambling Activities Related to the World Cup" earlier this month, Xiaohongshu has dealt with around 12 gambling-related crimes over the past two weeks. The platform also detected 40,000 accounts that posted related content, handled 65,000 illegal posts, and processed more than 450,000 gambling-related comments.

The World Cup period is when organized gambling crimes are most rampant. Xiaohongshu reported 12 gambling-related cases to local public security authorities. In addition, it collaborated with Beijing, Zhejiang Province, and other regions to investigate and crack down on five gambling organizations.

Xiaohongshu stated, "Online gambling, illegal betting, and related promotional activities are considered illegal acts," adding, "The platform will take action on related content and accounts in accordance with regulations." Illegal content will be deleted, and accounts will have their private messaging and group chat functions restricted.

Chinese social networking service (SNS) Xiaohongshu announced that it will conduct gambling crackdowns during the World Cup period. Xiaohongshu

On June 14, Chinese public security authorities noted that illegal betting websites exploiting the tournament proliferate online during the World Cup season and shared examples of related fraud. They emphasized, "Crimes are committed using live broadcasts. Communicating through comments is very risky." They further warned that some are impersonating official FIFA announcements to steal users' data, urging people never to click links or enter personal information if prompted to update their security system. They also cautioned that many World Cup souvenirs are counterfeit. Public security authorities added, "All World Cup commemorative coins claimed to be managed and issued by authoritative Chinese institutions are counterfeit," and advised people to purchase World Cup souvenirs only from official websites.

Meanwhile, Bloomberg reported on the same day that Xiaohongshu is preparing to submit a confidential initial public offering (IPO) application in Hong Kong within this month. According to the report, Xiaohongshu is discussing IPO possibilities with its advisory team. This is expected to be one of the largest listings in Hong Kong in recent times. However, discussions are still ongoing, and specific details such as the timing, size, and valuation of the listing have not yet been decided.

This content was produced with the assistance of AI translation services.