Toyota Korea Officially Launches All New RAV4 Starting at 49.27 Million Won

Inheriting the 5th Generation... Evolving with Electrification, Intelligence, and Diversification

10% Improvement in Body Rigidity... Enhanced Driving Performance and Ride Comfort

Connecting Customers' Daily Lives with Toyota Connect Powered by Arene

"We Will Sincerely Strive to Bring Smiles to Every Korean Customer"

Toyota Korea has officially launched the "All New RAV4" in the Korean market, beginning sales of the model.

From the left, Manabu Konyama, President of Toyota Korea, and Yoshinori Futonagane, Chief Engineer of Toyota Motor Corporation. Toyota Korea

At the All New RAV4 media conference held at Paradise City in Incheon on the 16th, Konayama Manabu, President of Toyota Korea, stated, "The RAV4 is not just a means of transportation; on weekdays, it is a reliable SUV for families, and on weekends, it inspires you to seek new adventures, making daily life more exciting and fulfilling for our customers." He continued, "Toyota pursues realistic and diverse electrification tailored to each customer's lifestyle and usage environment through its Multi-pathway strategy. The RAV4 is one of the best models that embodies this direction."

He added, "Toyota Korea aims to become a distinctive brand that makes customers feel fortunate to have Toyota in the Korean market. To achieve this, the most important thing is to continue taking on challenges, provide diverse value, and sincerely dedicate ourselves to bringing smiles to every customer."

Inheriting the 5th Generation, Evolving with Electrification, Intelligence, and Diversification

An explanation from the engineer who led the development of the 6th generation RAV4 followed. Futonagane Yoshinori, Chief Engineer of Toyota Motor Corporation, said, "During the development of the 6th generation RAV4, the planning and development teams debated whether we could truly create a vehicle that surpasses the 5th generation." He emphasized, "After much consideration, we decided to offer an even more thrilling experience to current and near-future customers, aiming to clearly reflect the parts to be inherited from previous models and the elements to be newly evolved in the 6th generation."

He further explained, "The concept of the new 6th generation is 'Life is an Adventure.' We wanted to help customers who seek adventures beyond their daily lives enjoy a more attractive lifestyle. Electrification, intelligence, and diversification are the three keywords representing the areas where this generation has newly evolved."

The All New RAV4 newly adds the plug-in hybrid (PHEV) GR SPORT, infused with motorsport spirit, broadening customer choices. With its advanced PHEV and hybrid (HEV) systems, cutting-edge preventive safety technologies, and connected services, it supports a wide range of customer lifestyles.

All-New RAV4 GR SPORT Front Seat. Photo by Choi Youngchan

The new PHEV system combines a 2.5-liter inline four-cylinder gasoline engine (D4-S), a new high-capacity lithium-ion battery, and a high-efficiency e-Axle, delivering a total system output of 329 PS and a maximum torque of 23.8 kg·m, resulting in powerful performance. This enables the model to achieve the immediate responsiveness characteristic of electrified vehicles, along with the robust and stable driving performance expected of the RAV4.

Equipped with a high-capacity 22.68 kWh lithium-ion battery with increased energy density, the vehicle can drive up to 77 km in EV mode (single charge range, combined standard), allowing customers to handle daily commutes and urban driving entirely on electricity. In addition, it supports the 50 kW CCS1 fast charging standard, enabling the battery to be charged from 10% to 80% in about 35 minutes, providing high convenience not only for daily driving but also for long-distance journeys.

The HEV model also improves both performance and fuel efficiency by optimizing powertrain and system efficiency and controls. The HEV LIMITED trim boasts a total system output of 239 PS and a combined fuel efficiency of 15.6 km/l. The HEV XLE trim delivers a total system output of 230 PS and an outstanding combined fuel efficiency of 19.0 km/l.

Both the HEV LIMITED trim and the plug-in hybrid model are equipped with the electronic all-wheel-drive system "E-Four," which enhances stability and efficiency during daily driving. Additionally, the high-output motor ensures stable driving even on low-traction surfaces such as snowy roads or on inclines.

Body Rigidity Improved by 10% Compared to Previous Models... Stable Driving and Comfortable Ride

The All New RAV4 is based on the improved TNGA-K platform, with optimized body structure resulting in approximately 10% higher torsional rigidity compared to previous models. This effectively suppresses body distortion and micro-vibrations, enabling more stable driving performance, improved ride comfort, and enhanced quietness.

High-damping adhesive has been applied more extensively, and for the first time in a Toyota vehicle, the NVR (Noise·Vibration·Ride Comfort) structure directly connects the A-pillar and suspension tower, further increasing body rigidity. As a result, vibrations and noise from the road are effectively reduced, offering a more comfortable and stable driving environment.

All New RAV4 GR SPORT. Photo by Youngchan Choi

The newly equipped "AHB-C (Active Hydraulic Booster-C) brake system" uses motor-based hydraulic control for precise brake pressure management, providing faster and more accurate braking response as well as a natural and consistent braking feel. Additionally, the VBPC (Vehicle Braking Posture Control) function analyzes vehicle conditions in real time and individually controls the braking force on all four wheels, suppressing roll and yaw phenomena and maintaining vehicle stability even during sudden braking or sharp cornering.

The "All New RAV4" features Toyota's latest family look, "Hammerhead" design, combining three-dimensional LED headlamps and a mesh-patterned grille for a striking impression.

The interior adopts a horizontal layout based on the "Island Architecture" concept, offering intuitive, driver-focused controls with a large 12.3-inch instrument panel and a full HD 12.9-inch center display.

Furthermore, newly introduced features such as the shift-by-wire electronic shift lever (HEV LIMITED, PHEV XSE, PHEV GR SPORT) and ergonomically designed steering wheel enhance both driving convenience and sense of space. In addition, a multifunctional center console, which can be opened from both sides and used as a tray by flipping the armrest, provides a practical, customized space for all passengers.

Connecting Customers' Daily Lives with Toyota Connect

The All New RAV4 is equipped with the next-generation connected service "Toyota Connect." "Toyota Connect" provides a safer and more convenient mobility experience by connecting the vehicle and customer in real time, and is implemented based on Toyota's next-generation software development platform, "Arene."

Customers can easily use major vehicle functions through the "Toyota Remote" smartphone application, such as remote engine start and climate control, vehicle status checks, and parking location confirmation. It also supports 24-hour emergency call service and stolen vehicle tracking functions to ensure safe vehicle operation.

Additionally, the RAV4 offers infotainment features optimized for Korea's driving environment, including Toyota TV and the music curation service "Essential." AI voice recognition based on Naver CLOVA enables convenient use of various vehicle functions, such as setting navigation destinations and controlling the climate system.

Toyota's comprehensive preventive safety system, Toyota Safety Sense, now includes new features such as: ▲Driver Monitoring Camera (DMC), which monitors the driver's gaze, face orientation, and blinking to warn against inattentiveness and drowsiness; ▲Front Cross Traffic Alert (FCTA), which detects vehicles approaching from the front left and right at intersections or when approaching at low speed, providing visual and audible warnings in the event of a collision risk, thereby supporting safer driving.

The suggested retail prices (including VAT and based on an individual consumption tax rate of 3.5%) for the "All New RAV4" are as follows: ▲HEV XLE 49,270,000 won ▲HEV LIMITED 57,460,000 won ▲PHEV XSE 61,600,000 won ▲PHEV GR SPORT 61,800,000 won.

This content was produced with the assistance of AI translation services.