FSN, Boosters, and Adqua Adopt Unicorn AI Video Platform "Higgsfield AI"

FSN, its subsidiary Boosters, and Adqua Interactive are accelerating the establishment of an AI-based advertising production system by adopting the enterprise solution of the global generative artificial intelligence (AI) video platform, Higgsfield AI.

KOSDAQ-listed FSN, along with Boosters and Adqua, announced on June 16 that they will be implementing Higgsfield AI’s enterprise solution, which enables high-quality cinematic video production and fine video control. Through this technology adoption, the three companies plan to shift their existing advertising production methods to AI-centric processes, aiming to enhance both production efficiency and marketing competitiveness.

Higgsfield AI is a global video generation AI company founded by Alex Mashrabov, who co-founded AI Factory and previously led the generative AI division at Snap. The company offers technology that allows users to create images and videos through intuitive operations without the need for complex command inputs, and it is rapidly growing in the content creation market.

Earlier this year, the company attracted Series A investment totaling $130 million, raising its corporate value to approximately $1.3 billion. Additionally, its annual recurring revenue (ARR) stands at around $300 million, establishing it as a leading company in the global generative video AI sector.

The technological strength of Higgsfield AI has also drawn attention through its recently released AI film project. The action-fantasy film "Hell Grind," unveiled at the AI Film Summit in Cannes, France, has been recognized as the world's first feature-length film fully generated by AI.

This production involved a team of about 15 people and was completed in roughly two weeks. It attracted attention for producing a 95-minute film, which would have required about $50 million using traditional production methods, at a cost of approximately $500,000.

With the introduction of the enterprise solution, FSN plans to increase AI utilization throughout the entire advertising production process. Building on its previous experience applying various AI platforms to advertising creation, the company aims to further accelerate content production speed and quality by incorporating Higgsfield AI technology, thereby supporting advertiser and brand growth.

In particular, Boosters, which is responsible for FSN’s brand business, intends to actively leverage Higgsfield AI for the advertising and content production of two new brands set to launch. By moving away from traditional shooting and editing-centered methods, they aim to reduce production costs and accelerate brand growth through data-driven content operations.

Boosters plans not only to use AI as a simple production tool, but also to build an AI-based brand growth solution that connects advertising production to content management, thereby securing differentiated competitiveness.

Adqua Interactive also plans to apply Higgsfield AI technology to various video production areas, including TV commercials for existing clients. In addition, the company will utilize the technology for its own AI-based multi-channel network (MCN) content production, enabling the rapid creation and distribution of high-quality videos tailored to target audiences.

Based on this collaboration, FSN has set a goal to evolve into a global marketing company that represents the AI era, going beyond the domestic advertising market. The company envisions building a new advertising production ecosystem by combining its top-level marketing capabilities with Higgsfield AI’s video generation technology.

An FSN official stated, "The combination of FSN Group's marketing expertise and the Higgsfield AI technology, which is currently receiving much attention in the AI video industry, will be able to drive new changes in the advertising market. We will secure high-quality AI-based creative production capabilities to support the growth of brands and advertisers, and help shape the next generation of AI advertising and marketing paradigms."

FSN plans to accelerate its transformation into an AI-based marketing company, going beyond just improving advertising production efficiency through the adoption of Higgsfield AI.

This content was produced with the assistance of AI translation services.