Timefolio Asset Management Launches 'TIME Active ETF' Brand Campaign

Timefolio Asset Management announced on the 16th that it will launch a large-scale online and offline brand campaign, as well as participatory events, to broaden its connection with exchange-traded fund (ETF) investors.

The campaign, which began on the 15th, was designed to showcase the unique management capabilities and distinctive qualities of the 'TIME Active ETF' to investors. Timefolio Asset Management plans to significantly boost brand awareness through integrated marketing that spans from digital advertisements to outdoor ads.

The campaign's brand film originates from the critical question, "Everyone makes the same investments, everyone gets the same results." It challenges investors who are accustomed to traditional ETFs that simply track indices by asking, "Who invests in those kinds of ETFs these days?" and intuitively communicates the need for 'active ETFs' that dynamically adjust portfolios in response to market changes. Through the message, "An ETF that automatically adapts every moment," the TIME Active ETF proposes a new investment approach that goes beyond simple index tracking by incorporating the asset manager's judgment and strategy.

Timefolio will present campaign advertisements on major digital platforms, while also actively expanding touchpoints with investors via lifestyle-oriented channels such as apartment and office elevators and bus exterior ads. The strategy focuses on media placements that naturally interact with investors during commuting hours and leisure activities, aiming to both increase brand awareness and strengthen customer communication.

Customer participation events in which investors can directly engage have also been organized. Running for one month from June 15 to July 14 on the official Timefolio website, the event is titled, "Who invests in those kinds of ETFs these days? We're looking for someone who will start a new investment journey with TIME!" It features both an AI search event and a purchase verification event. Designed to allow investors to experience active ETFs that go beyond passive index-tracking, the campaign will offer a variety of prizes through a lottery.

Kim Namui, Head of ETF Strategy at Timefolio Asset Management, stated, "With the ETF market growing rapidly, it is becoming increasingly important for asset managers to directly communicate their investment philosophy and actual management capabilities to investors. We hope that this brand campaign and these events will allow investors to become more familiar with TIME Active ETF and experience the differentiated investment value that only active ETFs can offer."

This content was produced with the assistance of AI translation services.