Giantstep Produces 'MSG Sphere' Video for BTS Las Vegas Tour

Giantstep participated as the production company for the 'MSG Sphere' video content during BTS’s Las Vegas tour.

On June 16, Giantstep announced that it unveiled an anamorphic promotional video utilizing the exterior of Las Vegas’s landmark, the 'MSG Sphere,' in line with the BTS 'Arirang Tour' held in Las Vegas at the end of last month. Commissioned by HYBE and Cheil Worldwide, Giantstep produced this promotional video for the 'Arirang' album, which captured the attention of global fans with its direction tailored to the Sphere’s massive screen.

This project is significant as it demonstrates the success of Giantstep’s growth strategy of 'creative-driven technology convergence' in the global next-generation immersive space market. Content for the dome-shaped media venue, the 'MSG Sphere,' which measures 157 meters in diameter, requires ultra-high-resolution formats, hardware optimization, and a level of creative excellence suitable for such a large scale.

Since 2024, Giantstep has been registered as an official production vendor for the MSG Sphere, producing content for global brands such as Lenovo and Delta Air Lines. As a domestic production company with capabilities in both 'inside content' for the Sphere’s interior and 'anamorphic advertising content' for the exterior, it continues to build its related technology and expertise.

A Giantstep representative stated, "We hope to continue participating in the production of Sphere content for various K-pop artists and contribute to promoting K-content in the global market."

This content was produced with the assistance of AI translation services.