[Today’s New Product] "Yupdduk Rose Turns into Potato Chips"… Potato Chips Yupdduk Rose Flavor

Nongshim’s Second Potato Chip Collaboration
Capturing the Signature "Deliciously Spicy" Rose Flavor of Yupdduk

Nongshim is introducing a new flavor, "Potato Chips Yupdduk Rose Flavor," following the launch of its "Potato Chips Yupdduk Original Flavor."

On June 16, Nongshim announced that it will release the new snack product, "Potato Chips Yupdduk Rose Flavor," in collaboration with the popular franchise "Dongdaemun Yupgi Tteokbokki" on June 22.

The Potato Chips Yupdduk Rose Flavor combines the unique rose flavor of Yupgi Tteokbokki with Nongshim’s steady-selling potato chips, creating a taste profile that appeals to people of all ages. Made with 100% fresh potatoes thinly sliced to preserve the signature crispiness of potato chips, the product is topped with spicy yet creamy Yupdduk rose seasoning, resulting in an intriguing combination of tteokbokki and potato chips.

Nongshim has identified trend-sensitive men and women in their teens to thirties as the core target demographic for this new product and plans to carry out various marketing activities. The company especially highlights the fact that rose tteokbokki is just as beloved by consumers as the original flavor, positioning the "deliciously spicy taste" as the key selling point.

Since 2023, Nongshim has been rolling out its "Potato Chip Poshulang Guide" project, which delivers the flavors of popular dining brands or menu items in potato chip form. By offering familiar tastes in a novel snack format, the company has received a positive response from consumers.

This new product is the second collaboration with Dongdaemun Yupgi Tteokbokki, following the much-discussed "Potato Chips Yupdduk Original Flavor" launched in 2023.

This content was produced with the assistance of AI translation services.